Sari, Eliza Oktaliana
Universitas Mahakarya Asia

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Pengaruh Kualitas Pelayanan Pajak Bumi dan Bangunan Terhadap Kepuasan Konsumen di Badan Pendapatan Daerah Kabupaten Sikka The Influence of Land and Building Tax Service Quality on Consumer Satisfaction at the Sikka Regency Regional Revenue Agency Arnoldus, Yoseph Reo; Supriyadi, Muhammad; Sari, Eliza Oktaliana
EBBANK Vol 14, No 2 (2024): EBBANK Vol 14 No 2 Desember 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis dan Perbankan

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Abstract

Many people complain about several problems related to tax services at the Sikka Regency Regional Revenue Agency. Therefore, this research was carried out with the aim of finding out the influence of the quality of land and building tax services on consumer satisfaction at the Sikka Regency Regional Revenue Agency.This research uses quantitative methods, data collection was carried out by distributing questionnaires to 100 respondents who were residents of Sikka Regency. The data analysis method used in this research is multiple linear regression test, t test, coefficient of determination and F test.Based on the results of the hypothesis test, it was concluded that all Tangibles, Responsiveness, Assurance, Empathy and Reliability variables had a significant effect on consumer satisfaction at the Sikka Regency Regional Revenue Agency. Likewise, the results of the F test show that the variables Tangible, Responsiveness, Assurance, Empathy and Reliability simultaneously have a significant effect on consumersatisfaction at the Sikka Regency Regional Revenue Agency
Pengaruh Kualitas Produk Dan Online Customer Review Terhadap Keputusan Pembelian Produk Minuman Es Teh Indonesia Di Yogyakarta The Influence Of Product Quality And Online Customer Reviews On The Decision To Purchase Indonesian Ice Tea Drink Products In Yo Fadila, Fransiska Nur; Ekawati, Elfi; Sari, Eliza Oktaliana
EBBANK Vol 14, No 1 (2024): EBBANK Vol 14 No 1 Juli 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis dan Perbankan

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This research aims to determine and analyze the influence of Product Quality and Online Customer Reviews on purchasing decisions for Indonesian Iced Tea beverage products (Case Study of Yogyakarta Indonesian Iced Tea Consumers). This research is a type of quantitative research with data collection materials in the form of questionnaires. The population in this research are consumers who have purchased Indonesian Iced Tea products in Yogyakarta. The sample for this research was taken using probability sampling using a simple random sampling method of 384 samples. Data analysis techniques use instrument tests, classical assumption tests, and multiple linear regression tests. From the research results, it can be concluded that product quality has a significant influence on the decision to purchase Indonesian Iced Tea drink products in Yogyakarta. Online customer reviews have a significant influence on purchasing decisions for Indonesian Iced Tea drink products in Yogyakarta. Product quality, online customer reviews simultaneously influence consumer purchasing decisions for Indonesian Iced Tea drink products in Yogyakarta.