Widiyanti, Anik
Universitas Mahakarya Asia

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Pengaruh Media Sosial Dan Persepsi Publik Terhadap Keputusan Penggunaan Make Up Artist (Studi Kasus Di Yogyakarta) The Influence of Social Media and Public Perception on Decisions to Use Make Up Artists (Case Study in Yogyakarta) Purba, Cindy Agawati; Triana, Dewi; Widiyanti, Anik; Melati, Sunti
EBBANK Vol 14, No 2 (2024): EBBANK Vol 14 No 2 Desember 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis dan Perbankan

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Abstract

This study aims to determine the influence of social media and public perception on the decision to use makeup artists. This type of research is quantitative descriptive, this study uses a descriptive approach, and the sampling technique is Purposive sampling. The study was conducted by collecting questionnaires. The population in the study was domiciled in Yogyakarta, the selected respondents had criteria, namely, women aged 18>52 years, had used makeup artists, had seen advertisements and promotions carried out by service providers and social media. with a sample of 100 respondents. Analytical methods in multiple linear regression test research, classical assumption test and hypothesis test. The results showed that partially social media variables and public perception had a significant effect on the decision to use makeup artists. And likewise simultaneously (together) the variables of social media variables and public perception have a significant influence on the decision to use makeup artists.
Pengaruh Sikap Kerja, Kualitas Kerja, Keterampilan, dan Efisiensi terhadap Produktivitas Kerja Karyawan Bagian Produksi PT Mister Burger Pelita Harapan Indonesia The Influence of Work Attitudes, Quality of Wo Lestari, Maria Mariati; Triana, Dewi; Widiyanti, Anik
EBBANK Vol 14, No 1 (2024): EBBANK Vol 14 No 1 Juli 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis dan Perbankan

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Abstract

Employee work productivity determines the success of a business. This study aims to determine the effect of work attitude, quality of work, skills, and efficiency on work productivity of employees of the Production Department of PT Mister Burger Pelita Harapan Indonesia. Data collection in this study was carried out through a survey approach with quantitative descriptive research. The sample in this study used a saturated sample with a total of 37 employees working in the production department at PT Mister Burger Pelita Harapan Indonesia. The data analysis tools used in this study were multiple regression, t-test, and F-test. The results of the study show that partially the quality of work and skills have a significant effect on employee work productivity. However, work attitude and efficiency have an effect but not significant on employee work productivity. The results of simultaneous or simultaneous testing show that work attitude, work quality, skills and efficiency have a significant effect on employee work productivity.