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RANATHUNGA G. M
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Humanities Education Languange, Linguistic, Communication & Media Physics Social Sciences

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A study on the factors influencing the preference of Sri Lankan consumers for the use of denim jeans KARUNARATNE P.V.M; WIJAYAKURUPPU M. B. M. W; WIJAYAPALA U. G. S; RANATHUNGA G. M
Journal of Advanced Research in Social Sciences and Humanities Volume 5, Issue 6, December 2020
Publisher : Journal of Advanced Research in Social Sciences and Humanities

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26500/JARSSH-05-2020-0601

Abstract

Aim: This paper analyzes the current demand for denim apparel in Sri Lanka to determine the factors influencing consumer preferences when purchasing denim jeans. Women’s denim jeans are trending due to a wide variety of flattering cuts and washes. According to the data, women were more likely to buy denim jeans, and they were increasingly interested in the fashion industry. Although research has been done to assess consumer preference in the Sri Lankan denim fashion apparel market, it has yet to be useful in determining how consumers feel about denim jeans globally.Method: The researchers used a questionnaire to evaluate factors of preference for buying denim jeans. We received 88 completed surveys from interested consumers.Findings: When shopping for denim jeans, 85.5% of consumers place a high priority on quality, according to the data. This research lends credence to the idea that consumers’ tastes in denim jeans are complex and multifaceted. Results were analyzed, and it was determined that some of the suggestions could be implemented in future product development to improve the quality and aesthetic appeal of denim jeans sold in the Sri Lankan denim apparel fashion market.Implications/Novel Contribution: Although denim jeans are a staple in Sri Lankan wardrobes, there is a paucity of research into consumer consumers for this ubiquitous product. To improve the future of retail fashion in Sri Lanka, this study reveals some crucial facts about denim apparel brands and factors of preference of such consumers.
Preservation of cultural heritage through video documentation: A contemporary paradigm for preserving the socio-cultural tradition of the Kandyan dress DE SILVA S. S. V; KARUNARATNE P. V. M; RANATHUNGA G. M
Journal of Advanced Research in Social Sciences and Humanities Volume 5, Issue 3, June 2020
Publisher : Journal of Advanced Research in Social Sciences and Humanities

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26500/JARSSH-05-2020-0302

Abstract

Aim: The probability of preserving the Kandyan dress through video documentation is analyzed in this study. The research aims to shed light on the video documentation method as a practical means of preserving cultural heritage by discussing its benefits, challenges, hands-on approaches, and transcending methodology.Method: The data from this study will be analyzed qualitatively with the help of the literature review and theoretical frameworks.Findings: The Kandyan dress is created using a technique similar to sculpting, in which the fabric is shaped by pressure applied to the wearer’s body. This clothing is significant for anthropology and history because it reflects various social and economic factors and has a unique design.Implications/Novel Contribution: To better understand the potential and limitations of this practice and methodology, social scientists can use this application and overview.
Co-Authors DE SILVA S. S. V KARUNARATNE P. V. M KARUNARATNE P.V.M WIJAYAKURUPPU M. B. M. W WIJAYAPALA U. G. S