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All Journal Journal of Advanced Research in Social Sciences and Humanities
Abhishikta Ghosh Roy
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Humanities Education Languange, Linguistic, Communication & Media Physics Social Sciences

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Perceived organizational support as mediator between digital social media influence on technological innovation Abhishikta Ghosh Roy
Journal of Advanced Research in Social Sciences and Humanities Volume 7, Issue 3, September 2022
Publisher : Journal of Advanced Research in Social Sciences and Humanities

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26500/JARSSH-07-2022-0304

Abstract

Aim: In this research, we examine the role that knowledge workers’ perceptions of organizational support play as a moderator between the impact of their social media use and their companies’ willingness to invest in new forms of technology. Methodology: The data was analyzed using survey responses from 415 knowledge workers in Indian IT companies. Findings: These results show that digital learning benefits employees’ perceptions of their organizations’ support for their professional development. The study’s results also established a link between social media, e learning, and technological advancement. Implications/Novel Contribution: The findings of this study have far-reaching implications for knowledge workers and management in India, who may increase the perceived organizational support as a mediator between the influence of digital social media on the technological innovation of knowledge workers working in IT companies in India.
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