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All Journal Jurnal Ilmiah Peuradeun
Gantulga, Urandelger
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Religion Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Consumers’ Hedonic, Utilitarian, and Social Values in Smartwatch Purchase Decisions: The Moderating Role of Switching Costs Liu, Zhengwei; Gantulga, Urandelger; Yadamsuren, Otgonsuren; Ganbold, Munkhbayasgalan
Jurnal Ilmiah Peuradeun Vol. 13 No. 1 (2025): Jurnal Ilmiah Peuradeun
Publisher : SCAD Independent

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26811/peuradeun.v13i1.1246

Abstract

Wearable devices, particularly smartwatches, have recently garnered significant consumer interest. However, limited research has explored how consumers’ perceived values influence their intention to continue using this technology. This study seeks to fill this gap by examining the perceived values—hedonic, utilitarian, and social—that drive purchase decisions, with a specific focus on the moderating role of switching costs on repurchase intentions in the context of a developing country: Mongolia. Data were collected through an online questionnaire distributed via Google Forms, resulting in 465 usable responses from potential smartwatch users. The partial least squares (PLS) approach was employed to evaluate the proposed hypotheses. The findings indicate that consumers’ purchase decisions are influenced by hedonic, social, and utilitarian values. Furthermore, switching costs were found to significantly moderate both purchase decisions and repurchase intentions. These results offer valuable insights for smartwatch manufacturers and marketers. By understanding the key factors driving purchase and repurchase decisions, industry stakeholders can develop targeted marketing strategies and product features that cater to consumers’ needs, ultimately improving customer retention and increasing market share in the rapidly expanding wearable technology sector.
Consumer’s Personal and Social Factors on Purchase Intentions of Counterfeit Luxury Products Ganbold, Munkhbayasgalan; Gantulga, Urandelger
Jurnal Ilmiah Peuradeun Vol. 11 No. 3 (2023): Jurnal Ilmiah Peuradeun
Publisher : SCAD Independent

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26811/peuradeun.v11i3.926

Abstract

There are several studies to answer the question of why consumers make purchases of counterfeit luxury goods. However, researchers have not studied the impact of consumer’s personal and social factors on purchasing counterfeit luxury products yet. The current study examines how consumers’ personal (face and public self-consciousness) and social factors (informative and normative suspective) influence their purchase intention towards counterfeit luxury products. Quantitative research methodology was used to measure consumers’ buying behavior of counterfeit luxury products by conducting an online survey of 254 consumers. The collected data were further analyzed by SPSS-28 and SMART-PLS 4 software. The findings indicate that social factors, such as informational susceptibility, strongly influence the purchase intention of counterfeit luxury products. Furthermore, consumer personal factors such as public self and face consciousness significantly influence fake luxury product purchasing intention. This study has implications for firms that import luxury goods and policymakers responsible for creating policies and marketing plans to deter consumers from buying counterfeit luxury goods.
Understanding Purchase Intention Towards Imported Products: Role of Ethnocentrism, Country of Origin, and Social Influence Gantulga, Urandelger; Ganbold, Munkhbayasgalan
Jurnal Ilmiah Peuradeun Vol. 10 No. 2 (2022): Jurnal Ilmiah Peuradeun
Publisher : SCAD Independent

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26811/peuradeun.v10i2.658

Abstract

The previous research was mainly focused on consumers' purchase intention toward imported products in developed countries, whereas there is insufficient research conducted in developing countries like Mongolia. Therefore, the current study analyzed consumers' purchase intention toward imported products. We specifically examine the effects of the country of origin (COO), Ethnocentrism, and social influence on imported products' purchase intention through the product image and quality mediation role. To achieve the purpose of the research, an online survey was conducted on four hundred twenty-six Mongolian female consumers who experienced purchasing imported handbags. We used SPSS 23 and PLS-SEM software to test hypotheses. Moreover, we explored that an individual's perception of social influence was essential in purchasing imported products. Individuals with a higher degree of social influence prefer to buy imported products, e. g., and handbags, without a prior evaluation. Implications of the findings for theory and managerial practice are discussed, and future research directions are identified.
Co-Authors Ganbold, Munkhbayasgalan Liu, Zhengwei Yadamsuren, Otgonsuren