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All Journal Jurnal Ilmiah Multidisiplin Ilmu
Bina Cahya Pamungkas, ihya16092002
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IMPLEMENTASI DATA MINING UNTUK MENENTUKAN POLA PENJUALAN DI RAHAYU MART MENGGUNAKAN ALGORITMA APRIORI Bina Cahya Pamungkas, ihya16092002; Zaehol Fatah
Jurnal Ilmiah Multidisiplin Ilmu Vol. 2 No. 1 (2025): Februari : Jurnal Ilmiah Multidisiplin Ilmu (JIMI)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/vbsxqq63

Abstract

The Apriori algorithm is a method used to discover patterns among a set of items. By analyzing all recorded sales transactions, it helps in determining and developing more accurate and targeted promotions. Rahayu Mart faces a challenge in understanding what customers want and need, as well as how they shop. Identifying frequently purchased items by customers can assist in making appropriate business decisions and serve as a consideration for sales strategies. By applying the Apriori algorithm, consumer purchasing patterns and the influence between items can be uncovered, enabling more effective business insights.
Co-Authors Zaehol Fatah