Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal International Review of Humanities Studies Journal of Communication and Public Relations (JCPR)
Olumuji, Emmanuel
Unknown Affiliation
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
THE INTRICATE RELATIONSHIP BETWEEN PARENTS, TEACHERS AND MEDIA IN THEIR CONTEXT OF NATION-BUILDING Olumuji, Emmanuel
International Review of Humanities Studies Vol. 10, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the intricate relationship between parents, teachers, and media in the context of nation-building, emphasizing their collective role in shaping societal values and fostering holistic development. Drawing insights from scholarly literature and empirical studies, the study considers the influence of parents, teachers, and media on child development, moral education, and civic engagement. The study underscores the pivotal role of educators in instilling moral values, critical thinking skills, and civic responsibility among students, thereby contributing significantly to the development of a nation's human capital. Moreover, the study highlights the media's potential as a catalyst for social change, advocating for media literacy initiatives and responsible media engagement to promote informed citizenship. Through collaborative efforts and policy support, stakeholders can leverage the synergies between parents, teachers, and media to nurture resilient communities and build a prosperous future for generations to come.
Use of Social Media Celebrity Influencers in Promoting Hospitality Business Brand in Nigeria: A Public Relations Perspective Olumuji, Emmanuel; Bello, Semiu
Journal of Communication and Public Relations Vol. 4 No. 2 (2025): Journal of Communication & Public Relations
Publisher : LSPR Institute of Communication & Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/105004220259

Abstract

This study takes a theoretical approach to examine the interconnectedness of brand management, influencer marketing, and public relations within Nigeria’s hospitality industry, focusing on the growing role of social media celebrity influencers. Brands serve as symbolic constructs that shape consumer perceptions, emotional connections, and purchasing decisions. Successful branding extends beyond differentiation to foster trust, loyalty, and engagement. With the rise of digital media, public relations strategies have evolved, allowing hospitality businesses to leverage influencers for enhanced visibility and consumer connection. These influencers, perceived as credible and aspirational figures, play a pivotal role in shaping consumer attitudes and brand perception. To maximise the impact of influencer marketing, Nigerian hospitality business owners are to carefully select influencers whose values align with their brand identity. Reliable partnerships foster stronger consumer trust and engagement. Stakeholders need to integrate conventional and modern branding elements, focusing on consistent visual identity, consumer experiences, and reputation management. Emotional connections, built on shared values and positive brand experiences, are essential for long-term success. Additionally, PR experts should utilise data analytics to guide strategic decision-making in brand management, influencer partnerships, and service delivery. By adopting a holistic, data-driven approach to influencer marketing and public relations, hospitality businesses can enhance their competitive edge, sustain growth, and navigate the evolving dynamics of Nigeria’s digital marketplace.
Co-Authors Bello, Semiu