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All Journal Journal of Commerce Management and Tourism Studies
Habibu, Richifa Aminu
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Humanities Economics, Econometrics & Finance Social Sciences

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Public perception of the use of television in promoting healthy water consumption Habibu, Richifa Aminu; Joseph, Ayodele Babatunde
Journal of Commerce, Management, and Tourism Studies Vol. 2 No. 3 (2023): Dec 2023
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v2i3.103

Abstract

The Mass Media plays a crucial role in advocacy and publicity, influencing people's mindset and perceptions, thereby affecting their behavior. This study focuses on understanding the public perception of television's role in promoting healthy water consumption in Kaduna state, with the aim of managing solid incidents. Using the magic bullet theory of the press and a survey research design, 60 respondents were sampled through stratified sampling. The study revealed that television programs enlighten people about the importance of using hygienic water and increase their knowledge about water usage. It concludes that television is instrumental in achieving SDG goals by propagating the significance of healthy water consumption among Kaduna state residents. The study recommends that all media organizations in Kaduna state should implement similar programs to raise awareness about the importance of clean drinking water. Additionally, television programs should educate the public about water contamination and its effects on human health.
Co-Authors Joseph, Ayodele Babatunde