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All Journal Daengku: Journal of Humanities and Social Sciences Innovation
Mantiri, Anggun Tryuda Ninggrum
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Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other

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The Influence of Promotional Programs on Customer Interest in Using BNI Credit Cards Walean, Ronny Hansje; Mantiri, Anggun Tryuda Ninggrum
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 5 No. 1 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku3267

Abstract

In today's worldwide economy, credit cards have become increasingly popular among consumers. One productthat has been rising quickly recently is the BNI Credit Card. The purpose of this study is to determine whether credit cardpromotions influence consumers' interest in using them as well as whether they can boost consumer satisfaction and brand loyalty. implementing quantitative methods, 302 respondents who already had BNI credit cards were gathered, using the Smart PLS Program and SEM PLS data analysis tools. This study provides a comprehensive description of the factors affecting customer satisfaction, brand loyalty, security measures, service quality, and promotions.
Co-Authors Ronny H Walean