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All Journal Cakrawala: Jurnal Pengabdian Masyarakat Global Journal Business and Management
Gloria J.M Sianipar
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Pemanfaatan Digital Marketing sebagai Media Pemasaran Tenun Ulos di Desa Sigaol Timur Krismanto Erick Tobush Naibaho; Gloria J.M Sianipar
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 4 No. 1 (2025): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v4i1.3852

Abstract

East Sigaol Village is one of many villages that produce Ulos Weaving in Toba Regency which still carries out product marketing activities using a traditional system, this is still done not because the ulos weaving actors reject Digital Marketign but do not understand in utilizing and maximizing the use of Digital Marketing. The purpose of the activities carried out by providing training and assistance on understanding the right Digital Marketing from various existing options as a means that can later be used for MSME players in marketing ulos weaving products that are more attractive, innovative, informative, and professional. The methods used in this service activity are observation, implementation of activities and evaluation and monitoring. In this PKM activity, the enthusiasm of MSME actor participants was very large to know, understand and practice the use of Instagram and Tiktok as a means of online marketing. Where the results of this activity are expected to show a positive and significant increase in the knowledge of participants and MSME players regarding Instagram and TikTok which can be used as marketing media.
PENGARUH BEBAN KERJA, MASA KERJA DAN KOMPETENSI TERHADAP KINERJA PEGAWAI PADA DINAS KOMUNIKASI DAN INFORMATIKA PROVINSI SUMATERA UTARA Septinawati Pandiangan; Hanna M Damanik; Gloria J.M Sianipar
Journal Business and Management Vol. 4 No. 01 (2026): Journal Business and Management. Vol. 4. No.2 (2026)
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/4p3baf11

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh beban kerja, masa kerja, dan kompetensi terhadap kinerja pegawai pada Dinas Komunikasi dan Informatika Provinsi Sumatera Utara. Latar belakang penelitian ini didasarkan pada pentingnya kinerja aparatur sipil negara (ASN) dalam meningkatkan pelayanan publik, yang sejalan dengan arah kebijakan reformasi birokrasi Kementerian Pendayagunaan Aparatur Negara dan Reformasi Birokrasi (KemenPAN-RB). Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik analisis regresi linear berganda. Sampel dalam penelitian ini berjumlah 60 orang pegawai. Hasil analisis menunjukkan bahwa beban kerja, masa kerja, dan kompetensi secara parsial maupun simultan berpengaruh signifikan terhadap kinerja pegawai. Berdasarkan hasil penelitian ini, disarankan kepada pihak manajemen Dinas Komunikasi dan Informatika Provinsi Sumatera Utara untuk memperhatikan pengelolaan beban kerja agar tetap proporsional, memberikan penghargaan atas masa kerja sebagai bentuk motivasi, serta terus meningkatkan kompetensi pegawai melalui pelatihan dan pengembangan yang berkelanjutan. Langkah-langkah tersebut diharapkan dapat menunjang peningkatan kinerja ASN secara menyeluruh dan berkelanjutan.
Co-Authors Hanna M Damanik Krismanto Erick Tobush Naibaho Septinawati Pandiangan