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All Journal Kajian Branding Indonesia Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Chandra, Cherill
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Faktor yang Memengaruhi Willingness To Pay More Generasi Z Terhadap Produk Personal Care Eco- Friendly di Area BSD-GS Chandra, Cherill; Putra Atmodjo, Nicholas Hokio; Rahman, Fathony; Murniadi, Khrisnamurti
Kajian Branding Indonesia Vol 6 No 2 (2024): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/kbi.6.2.159-176

Abstract

Environmental issues are currently being widely discussed, especially among young people, particularly Generation Z. This has naturally led to new trends and opportunities, namely the adoption of green consumption patterns and the shift towards environmentally friendly products. However, environmentally friendly personal care products tend to be more expensive than conventional products. A fundamental question arises: what factors influence Generation Z's willingness to pay more for environmentally friendly personal care products? By combining studies conducted by Anil Kumar and Rituparna Basu and by Francesca De Canio on willingness to pay more and its relevance to the influence of eco-labels, the Theory of Planned Behavior or TPB will be used as the main theoretical basis in this research. The research method used is quantitative with a sampling technique using convenience sampling involving 278 Generation Z respondents residing in BSD-GS. Data collection was carried out through the distribution of online structured questionnaires. The results of this study prove that the presence of eco-labels and environmentally friendly product packaging itself has a significant influence on the willingness to pay more of Generation Z consumers in the BSD-GS area. In the context of this research, the Theory of Planned Behavior and awareness of personal health and environmental issues also do not play a role in influencing Generation Z's willingness to pay more for eco-friendly products, especially in the personal care category.
Peningkatan Branding Produk Melalui Sosial Media pada UMKM Barley Cynthia, Michelle; Goestiadji, Daniel Jonathan; Tjitra, Bernard; Chandra, Cherill; Burhan, Miguel Alejandro; Emmanuel, Debora; Jonathan, Garren; Tanjaya, Katherine; Trilaksono, Teddy
Journal Pemberdayaan Masyarakat Indonesia Vol 6 No 2 (2024): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/jpmi.6.2.219-237

Abstract

Barley is a type of grain that comes from the wheat family. Barley is widely used as a raw material in bread, drinks, and various other dishes. Barley can lower blood sugar, blood pressure, and cholesterol, and aid weight loss. In Indonesia, barley was once commonly consumed by the Dayak people. They process barley into rice, porridge, and cakes. Barley was then developed by the government of East Kalimantan, namely Gunawan Setyobudi, who is an extension worker at the Agricultural Fisheries and Forestry Extension Center (BP3K) Loa Kulu Kukar District. Barley planting has been carried out since 2008 and cultivation and plant development have been carried out since 2013. The benefits of plants are very good and have great benefits for consumers who do health therapy or diet. However, this barley is less well known by other Indonesian people. Not many know that barley exists. With social media, artisans can increase the branding of barley products so that barley products can be increasingly recognized by other Indonesian people. Overall, social media is very helpful to the community because it can promote processed barley products and attract public interest in processed barley products. The existence of social media is expected to help increase public knowledge of processed barley products so that barley will become even more well known to many people.
Co-Authors Burhan, Miguel Alejandro Cynthia, Michelle Emmanuel, Debora Fathony Rahman Goestiadji, Daniel Jonathan Jonathan, Garren Murniadi, Khrisnamurti Putra Atmodjo, Nicholas Hokio Tanjaya, Katherine Teddy Trilaksono Tjitra, Bernard