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All Journal IIJSE Journal of Management and Business Insight
Asmawati, Nanda
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The effect of work-life balance, work environment, and workplace spiritually on work engagement Asmawati, Nanda
Journal of Management and Business Insight Vol. 2 No. 2 (2024)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jombi.v2i2.1200

Abstract

Purpose-Employees are essential to running the operational process and achieving goals. Therefore, it is essential to pay attention to the factors that affect employee performance, especially their engagement at work. This study aims to analyze the influence of work-life balance, work environment, and spirituality in the workplace on work engagement. Design/Methodology/Approach-This study analyzes work engagement among employees of Amanah Anda Company located in Yogyakarta, Indonesia. Data was obtained from 87 employees using a questionnaire. Then, the research data was processed using SPSS software. Findings-This study found that work-life balance and spirituality in the workplace can have a positive effect on work engagement. Increasing work-life balance and workplace spirituality can increase employee work engagement. The work environment in this study proved not to affect work engagement, so the condition of the work environment does not affect employee work engagement at work. Research limitations/implications-This research is limited to Amanah Anda Company employees engaged in a self-service business venture in Yogyakarta, Indonesia. The results of this study cannot be used to generalize work engagement to all self-service businesses in Yogyakarta. Originality/value-This research focuses on employees of Amanah Anda Company, located in Yogyakarta, and similar research has never been done before. Other studies determining work engagement use different business models, so this research has never been done before.
The Influence of Digital Marketing, Influencer Marketing on Purchase Intention Through Consumer Attitude Mediation (Survey of Gen Z Users of Shopee Application in Sleman District) Asmawati, Nanda; Astuti, Widhy Tri; Wisnalmawati, Wisnalmawati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6144

Abstract

The rapid development of digital technology has significantly changed consumer behavior, especially among Generation Z in Indonesia. This study aims to examine the effect of digital marketing and influencer marketing on purchase intention, with consumer attitudes as a mediating variable, in the context of Shopee application users in Sleman Regency. Data were collected through a survey aimed at Generation Z consumers who actively use the Shopee platform. This study uses a quantitative approach with the Structural Equation Modeling (SEM) method with Partial Least Squares (PLS) version 4.0 to analyze the relationship between variables. The results of the study indicate that digital marketing and influencer marketing positively influence consumer attitudes and purchase intentions. In addition, consumer attitudes are proven to significantly mediate the relationship between marketing strategies and purchase intentions. This study provides theoretical contributions to the understanding of digital marketing dynamics as well as practical implications for e-commerce platforms in increasing consumer engagement through targeted digital and influencer marketing strategies.
Co-Authors Widhy Tri Astuti Wisnalmawati Wisnalmawati