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All Journal Jurnal Manajemen Bisnis Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN)
Murtadlo, Mu’tashim Billah
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Kendala Sertifikasi Halal Pada UMKM di Indoneisa: Sebuah Kajian Literatur Salihah Khairawati; Murtiyani, Siti; Wijiharta, Wijiharta; Yusanto, Ismail; Murtadlo, Mu’tashim Billah
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 02 (2025): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) : Desember-Febuari
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i02.1018

Abstract

This study examines the obstacles faced by MSMEs in Indonesia related to the implementation of the halal certification program which is a mandate of the Halal Product Guarantee Law (UUJPH). A review of the literature which is the result of empirical research and literature manuscript research was conducted with the assistance of Perish or publish on articles published from 2015 to 2023 with the keyword problems or challenges of halal certification in Indonesia. The next stage of selecting relevant articles was selected for analysis and drawing conclusions. The results of the study found that there are three main obstacles faced by MSMEs in implementing the halal certification program, internal obstacles, namely the lack of halal product literacy, limited resources, both human resources and financial resources, low technology, low awareness of MSME actors towards halal products. External obstacles include the high cost of halal product certification, a complicated and digital-based certification process and lack of support from related institutions, limited access to facilities such as laboratories and lack of socialization of legal regulations and laws on halal products.
How does the Public Attitude Towards Advertising Controversial Products & Advertising Ethics? Khairawati, Salihah; Murtadlo, Mu’tashim Billah
Jurnal Manajemen Bisnis Vol. 11 No. 1: March 2020
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.11184

Abstract

The aim of this paper is to determine attitudes towards the advertistment  of certain controversial products and the reasons for being offensive among Indonessian peoples in Yogyakarta. This research method was qualitative, achieved by analyzing the responses of informans by depth interview method. The results indicated that peoples refused advertistment openly broadcasted of certain controversial products, such contraception, underwear, alcohol, and others. For cigarette, there were two responses most of them received cigarette advertisment and the other disagree. Advertisment should obeyying advertisment ethics and goverment should regulating advertisment for controversial products, especially when the advertisment contradictory with religions, values and social norms in muslims countries. The implication of this research for those involved in marketing, it is important that they are aware of possible cultural and religion sensitivities when entering a market or undertaking a standardized mass-media campaign across a region.  Limitation of this reserach were few informans, further research can be suggested to conduct future study by taking more  respondent and using quantitative method.
Co-Authors Murtiyani, Siti Wijiharta, Wijiharta Yusanto, Ismail