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All Journal Mitra Mahajana: Jurnal Pengabdian Masyarakat Madani : Jurnal Pengabdian Kepada Masyarakat
Ramli, Ikram Fajrul
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Education Industrial & Manufacturing Engineering Public Health Social Sciences

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INOVASI PERMEN TERNAK BERBASIS RUMPUT LAUT COKLAT PADA PETERNAK KERBAU DI DESA TANDUNG Indah, Andi Sukma; Ermanda, Adli Putra; Yuniati, Dewi; Ramli, Ikram Fajrul; Triadi, Muhammad Yunus; Arif, Lajuk; Juita, Rani
MADANI: Jurnal Pengabdian Kepada Masyarakat Vol 10 No 2 (2024): MADANI: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM UPN Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53834/mdn.v10i2.9301

Abstract

Inovasi Permen Ternak Berbasis Rumput Laut Coklat Pada Peternak Kerbau di Desa Tandung ini merupakan bagian dari tema besar yang berjudul “Peningkatan Ekonomi Peternak Kerbau Desa Tandung melalui Implementasi Teknologi Permen Ternak dan Digital Marketing” yang bertujuan bertujuan untuk mengembangkan usaha budidaya ternak kerbau melalui pemberian pakan additif untuk mencukupi kebutuhan ternak kerbau. Tahapan kegiatan pelaksanaan pemberdayaan dan pengabdian masyarakat terdiri atas survei, wawancara dengan Ketua Kelompok Ternak Simemangan dan Ketua BPP, serta pelaksanaan kegiatan pengabdian dengan metode penyuluhan. Kegiatan pengabdian kepada masyarakat ini dilaksanakan pada 7 September 2023 bertempat di Kediaman Ketua Kelompok Ternak Simemangan. Jumlah peserta yang hadir dalam kegiatan pengabdian kepada Masyarakat ini sebanyak 32 orang yang terdiri atas anggota Kelompok Ternak Simemangan dan anggota Badan Penyuluhan Pertanian (BPP) Kecamatan Tinambung. Kegiatan pengabdian kepada masyarakat sebelum dimulai kegiatan mitra diberikan pre-test dan setelah selesainya kegiatan mitra diberikan post-test sebagai evaluasi kegiatan pengabdian kepada masyarakat. Pengabdian kepada Masyarakat yang dilakukan di Desa Tandung melalui Inovasi Permen Ternak Phaophycae dapat diterima dengan baik oleh Kelompok Ternak Simemangan dan BPP Kecamatan Tinambung yang dapat meningkatkan pengetahuan sebesar 78,8% dari baseline sebesar 38,8%.
MARKETING TRAINING USING INSTAGRAM SOCIAL MEDIA FOR BUFFALO FARMERS Indah, Andi Sukma; Yuniati, Dewi; Ermanda, Adli Putra; Darhyati, Andi Tenri; Arif A, Lajuk; Triadi, Muhammad Yunus; Ramli, Ikram Fajrul; Juita, Rani
Mitra Mahajana: Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): Volume 7 Nomor 1 Maret 2026
Publisher : LPPM Universitas Flores

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/mahajana.v7i1.6786

Abstract

Tandung village has the largest buffalo population in the Tinambung sub-district and in the entire Polewali Mandar district. The 39% increase in buffalo population over the past ten years to 320 buffalo has made the Tinambung sub-district the sub-district with the largest buffalo population in the Polewali Mandar district. The problems farmers face is related to the uncertainty of selling their livestock. When farmers need money, they will first bring some of their livestock to the animal market in North Tana Toraja Regency, which is 94 km from Tandung Village. The farmer will return the sheep to Tandung Village if the livestock is not sold. Farmers also must rent a pick-up truck to transport buffalo cattle or use a car if they are carrying a larger number. Therefore, community service activities were carried out to enable partners to maximise the use of Instagram as a digital marketing medium to help buffalo farmers in Tandung Village market with their livestock. The service activity consists of 4 stages: assessment, training, monitoring and evaluation, and publication. This service activity was carried out on 7 September 2024 in Tandung Village, Tinambung District, Polewali Mandar Regency. This service activity was attended by 32 participants, consisting of service partners, namely members of the Simemangan Livestock Farmer Group, and Field Agricultural Extension Officers (PPL) and village officials. The method used in the training stage is the participatory extension approach, accompanied by demonstrations and practices related to digital marketing. Community service activities at the Simemangan Livestock Farmer Group, Tandung Village, Tinambung District, and Polewali Mandar Regency increased general knowledge about digital marketing, especially using Instagram as a promotional medium. Based on the pre-test and post-test evaluation, it can improve understanding from 44% to 77%.
Co-Authors Adli Putra Ermanda Andi Sukma Indah Arif A, Lajuk Arif, Lajuk Darhyati, Andi Tenri Dewi Yuniati Dewi Yuniati, Dewi Juita, Rani Triadi, Muhammad Yunus