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Sofiyana Habibah
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Environmental Science Library & Information Science

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Pengaruh penggunaan TikTok Terhadap Nilai Self-Admiration pada Generasi Z di Era Digital istiqomah; Halimah As-Sa’diah; Sofiyana Habibah; Laras Isa Ningsih
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i3.2272

Abstract

Abstract Self-Amiration is defined as a feeling of admiration or respect for oneself. Excessive SelfAdmiration can turn into narcissism or egoism, which often appears among Generation Z on various social media platforms such as TikTok. This study aims to analyze the effect of using TikTok on self-admiration among Generation Z in the digital age, the case study conducted is in a pesantren-based university environment, especially for female students of Darussalam Gontor University. The study used quantitative methods with purposive sampling techniques, involving 102 respondents with subject criteria, namely, generation Z Tiktok users with an age range of 18-26 years. The analysis technique used with the data normality test, because the results were normally distributed, the researchers conducted an independent sample t-test to compare the effect of admiration value on tiktokers and non tiktokers. The results showed that there was a significant difference in the average self-admiration value between tiktokers and non-tiktokers, it was concluded that tiktokers respondents had a higher self-admiration value than non-tiktokers with an average difference of 6.994. Keywords: TikTok, Self-Admiration, Generation Z, Social Media.
Co-Authors Halimah As-Sa’diah Istiqomah Laras Isa Ningsih