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All Journal SEIKO : Journal of Management & Business Golden Ratio of Mapping Idea and Literature Format Golden Ratio of Data in Summary
Amra, Wahida
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences

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Understanding How Companies Utilize Technological Innovation for Competitive Advantage: A Qualitative Inquiry Mandung, Fitriani; Sahari, S.; Amra, Wahida
Golden Ratio of Data in Summary Vol. 5 No. 1 (2025): November - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i1.1069

Abstract

This qualitative study investigates the intricate relationship between technological innovation and competitive advantage within contemporary business environments. Employing a qualitative research design, the study conducts a comprehensive review and synthesis of existing literature to explore the underlying mechanisms and contextual factors shaping this relationship. Drawing upon key concepts from the resource-based view (RBV) and dynamic capabilities perspective, the research aims to uncover how firms leverage innovation to create valuable, rare, and difficult-to-imitate resources that confer sustained competitive advantage. The research design includes systematic data collection from scholarly literature encompassing peer-reviewed journal articles, books, conference proceedings, and reports, followed by rigorous data analysis techniques such as thematic analysis. Ethical considerations are paramount throughout the study to ensure the integrity of the research process. The findings highlight the critical role of fostering a culture of innovation, overcoming resistance to change, and navigating regulatory and ethical concerns in leveraging technological innovation for competitive advantage. Key insights include the importance of proactive leadership, organizational commitment, and investment in employee development for cultivating an innovative culture. Additionally, the study underscores the need for agile and adaptive innovation management practices to respond effectively to dynamic market conditions and emerging opportunities. Overall, this research contributes to a deeper understanding of how firms can harness technological innovation to enhance competitiveness and drive long-term growth in today's dynamic business landscape.
Analysis of Competitive Marketing and Financial Strategies in the Development of the Marketing Mix Mandung, Fitriani; Amra, Wahida
Golden Ratio of Mapping Idea and Literature Format Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v5i2.1683

Abstract

This research aims to determine and analyze the influence of Competitive Marketing and Financial Strategies on the Development of the Marketing Mix among Weekly Traders at Car Free Day Boulevard, Makassar City. This study uses a quantitative research approach. The research was conducted through a survey method, employing questionnaires as the main data collection instrument. The data obtained were then processed using SPSS version 23 to analyze and determine the research results. The sample consisted of 138 respondents, selected from a total population of 212 weekly traders at Car Free Day Boulevard, Makassar City, who met the criteria of using tents during trade. The sample size was determined using the Slovin formula with a margin of error of 0.05. The analytical methods employed in this research included Descriptive Analysis, Validity and Reliability Tests, Classical Assumption Tests (Normality, Multicollinearity, and Heteroscedasticity), as well as Multiple Linear Regression Analysis, all of which were aligned with the conceptual framework developed in the study. The results of the study indicate that Competitive Marketing and Financial Strategies have a positive and significant effect on the development of the marketing mix among weekly traders at Car Free Day Boulevard, Makassar City.
Understanding How Companies Utilize Technological Innovation for Competitive Advantage: A Qualitative Inquiry Mandung, Fitriani; Sahari, S.; Amra, Wahida
Golden Ratio of Data in Summary Vol. 5 No. 1 (2025): November - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i1.1069

Abstract

This qualitative study investigates the intricate relationship between technological innovation and competitive advantage within contemporary business environments. Employing a qualitative research design, the study conducts a comprehensive review and synthesis of existing literature to explore the underlying mechanisms and contextual factors shaping this relationship. Drawing upon key concepts from the resource-based view (RBV) and dynamic capabilities perspective, the research aims to uncover how firms leverage innovation to create valuable, rare, and difficult-to-imitate resources that confer sustained competitive advantage. The research design includes systematic data collection from scholarly literature encompassing peer-reviewed journal articles, books, conference proceedings, and reports, followed by rigorous data analysis techniques such as thematic analysis. Ethical considerations are paramount throughout the study to ensure the integrity of the research process. The findings highlight the critical role of fostering a culture of innovation, overcoming resistance to change, and navigating regulatory and ethical concerns in leveraging technological innovation for competitive advantage. Key insights include the importance of proactive leadership, organizational commitment, and investment in employee development for cultivating an innovative culture. Additionally, the study underscores the need for agile and adaptive innovation management practices to respond effectively to dynamic market conditions and emerging opportunities. Overall, this research contributes to a deeper understanding of how firms can harness technological innovation to enhance competitiveness and drive long-term growth in today's dynamic business landscape.
Pengaruh Lingkungan Politik dan Hukum Internasional terhadap Peningkatan Pemasaran Global di Indonesia Mandung, Fitriani; Amra, Wahida
SEIKO : Journal of Management & Business Vol 9, No 1
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v9i1.11358

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh lingkungan politik dan hukum internasional terhadap peningkatan pemasaran global di Indonesia. Faktor politik dan regulasi hukum internasional merupakan variabel penting yang memengaruhi daya saing produk Indonesia di pasar global. Penelitian ini menggunakan pendekatan deskriptif kuantitatif berdasarkan data tren stabilitas politik, regulasi hukum internasional, dan indeks pemasaran global Indonesia pada periode 2019–2023. Hasil penelitian menunjukkan bahwa meningkatnya stabilitas politik dan penguatan regulasi hukum internasional berkontribusi signifikan terhadap peningkatan kinerja pemasaran global Indonesia. Grafik dan tabel analisis menunjukkan perkembangan positif dalam lima tahun terakhir, menggambarkan adanya hubungan yang selaras antara variabel politik, hukum internasional, dan pemasaran global.
Co-Authors Fitriani Mandung Sahari, S.