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All Journal Jurnal Ilmiah Wahana Pendidikan
Sekar, Claudya
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Religion Education Social Sciences Other

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Strategi Lobi Dan Negosiasi Tokopedia Dalam Mencapai Kesepakatan Kerjasama Dengan Tiktok Ltd Sekar, Claudya; Aprianti, Rulita; Rodiyah, Inayatur
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 1.B (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

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Abstract

This article discusses the collaboration between Tokopedia and Tiktok which has generated a lot of public attention regarding its success. In carrying out collaboration, Tokopedia of course carries out lobbying and negotiations in business communications in the form of implementing effective strategies in lobbying and negotiations aimed at Tiktok to achieve common goals and mutual benefits. This research was carried out using a qualitative approach with a descriptive case study type of research, with data collection methods from literature studies. From this research, it can be analyzed the effective lobbying and negotiation strategies in business communication used by Tokopedia in its collaboration with Tiktok, so that it will produce a win-win result, if both parties want to resolve the problem well with mutual benefit. one another. Lose-win (lose win), when one party chooses to give in in order to gain a profit or benefit from the loss. Lose-lose (lose-lose), if there is a failure in the process of cooperation and problem solving between related parties. Or win-lose (win-lose), illustrating that one of the disputing parties always wants to compete and be competitive to get a much bigger result.
Co-Authors Aprianti, Rulita Rodiyah, Inayatur