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The Influence of Intrinsic and Extrinsic Motivation on Performance Through Satisfaction at Brawijaya Hospital Saharjo Nesha Yama Ramadhani; Arif Hartono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6133

The purpose of this study was to determine and analyze the effect of intrinsic and extrinsic motivation on performance through satisfaction at Brawijaya Saharjo Hospital. This study uses a quantitative approach using primary data types. The sampling technique was carried out using the census method and all members of the population were used as research samples. Sampling was carried out using a questionnaire distributed via Google Forms. Data on nurses who were successfully interviewed amounted to 275 samples. The data analysis model used in this study is Structural Equation Modeling (SEM) using SmartPLS 3.0. The results of the study tested the hypotheses and found that (1) intrinsic motivation has a positive and significant effect on job satisfaction, (2) extrinsic motivation has a positive and significant effect on job satisfaction, (3) intrinsic motivation has a positive and significant effect on nurse performance, (4) extrinsic motivation has no effect on nurse performance, (5) job satisfaction has a positive and significant effect on nurse performance, (6) intrinsic motivation has a positive and significant effect on nurse performance through job satisfaction, (7) extrinsic motivation has a positive and significant effect on nurse performance through job satisfaction.These results highlight the importance of intrinsic and extrinsic motivation in efforts to improve job satisfaction and performance of nursing staff.

Antecedents of Online Purchase Intention Towards Chatbot Services on the Tokopedia E-Commerce Platform Andrea Filippo Fortuna Purwanto; Arif Hartono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6582

This study aims to explore the factors that influence online purchase intention on the Tokopedia e-commerce platform, with a particular focus on the role of customer satisfaction as a mediator between chatbot service quality, social entertainment, and social trends. In the increasingly developing digital era, the use of technology such as chatbots is important to improve interactions between customers and sellers. The results of the study indicate that chatbot service quality has a positive and significant effect on customer satisfaction, meaning that the better the quality of service provided, the higher the level of satisfaction felt by customers. In contrast, social entertainment and social trends did not show a significant effect on online purchase intention, indicating that these factors are not strong enough to drive consumer purchasing decisions. This study also confirms that customer satisfaction plays an important role in mediating the relationship between chatbot service quality and online purchase intention, where satisfied customers tend to be more motivated to make repeat purchases. These findings have theoretical and practical implications, encouraging business actors to focus on improving service quality and customer satisfaction to drive purchase intention. However, this study also has limitations, such as the dominance of young respondents and the focus on one e-commerce platform, which limits the generalizability of the results. Therefore, suggestions for future research include analyzing user behavior across multiple e-commerce platforms and implementing a longitudinal approach to gain a more accurate picture of purchasing behavior.

Antecedents of User Trust in MITA Chatbot: A Study of Bank Mandiri Digital Services Mariska Nanda Ranelita; Arif Hartono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.7325

Digital transformation has driven financial institutions to adopt chatbot technology to enhance service efficiency and customer satisfaction. This study aims to analyze the influence of service quality, interface design, perceived risk, and structural assurance on user trust in chatbots, focusing on the MITA WhatsApp Business chatbot of Bank Mandiri. A quantitative approach was employed, involving 262 respondents selected through purposive sampling. The participants were Bank Mandiri customers who had used the MITA chatbot service. Data were collected through questionnaires using a five-point Likert scale and analyzed using SPSS and Partial Least Squares Structural Equation Modeling (PLS-SEM) with the SmartPLS software. The hypothesis testing results indicate that service quality and interface design significantly impact user trust in the chatbot. In contrast, perceived risk and structural assurance do not significantly influence user trust. Furthermore, chatbot trust positively affected behavioral intention and user satisfaction. This study is expected to provide insights for marketing managers in developing strategies to foster user trust in chatbot services within the banking sector and understand its implications for user behavior and future digital service development.

The Influence of Perception of Ease, Usefulness, Enjoyment, and Interaction on User Satisfaction and Purchase Intention Through the Chatbot “Tanya” on the Tokopedia Platform Raihanatul Jennah; Arif Hartono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7492

The rapid growth of digital technology has accelerated the use of artificial intelligence in customer service, particularly through chatbots on e-commerce platforms. This study examines the effects of Perceived Ease of Use, Perceived Usefulness, Perceived Enjoyment, and Interaction on user Satisfaction, as well as their influence on Purchase Intention, with a focus on Tokopedia's "TANYA" chatbot. Using a quantitative approach, data were collected via an online survey from 195 users who had interacted with the chatbot and analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that Perceived Ease of Use, Perceived Usefulness, and Interaction significantly and positively affect Satisfaction, while Perceived Enjoyment does not. Furthermore, both Satisfaction and Interaction have a significant impact on Purchase Intention. These findings offer practical insights for enhancing AI-based chatbot strategies to improve user satisfaction and stimulate purchasing behavior in e-commerce settings.

The Implementation of Marketing Mix Strategies and Loyalty Programs in Enhancing Sales and Customer Loyalty at PT Sekar Bengawan Wirayuda Tamaam Setyo Aji; Arif Hartono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8076

This study aims to gain a comprehensive understanding of the company’s strategy for maintaining customer loyalty, particularly through the implementation of a marketing mix strategy and customer loyalty programs. This internship was conducted to observe how PT Sekar Bengawan, a company in the textile industry, implements marketing mix strategies and customer loyalty programs. To gain this understanding, the author conducted direct observations and collected data from five key informants as part of the data validation process. A qualitative approach was employed in compiling this report, supported by triangulation techniques to ensure the credibility of the data. The analysis consisted of three main stages: data reduction, data presentation, and conclusion. The findings indicate that the implementation of marketing mix elements, namely product, price, place, and promotion, along with customer loyalty initiatives, has contributed positively to enhancing the company’s marketing performance and sustaining long-term customer relationships.

Analysis of the Impact of Legal Consequences on the Intention and Behavior of Digital Platform Piracy in Indonesia Edwinsa Auzan Hashfi; Arif Hartono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8311

This study aims to test and analyze the impact of legal consequences on the intention to pirate digital products by integrating the legal consequence approach, ethics, and the Theory of Planned Behavior (TPB) to understand the practice of pirating digital products better. This study was conducted in Indonesia without being limited to a specific geographical area. The objects of research used are websites and platforms (such as Bolasiar.com, IndXXI, Spotify, Netflix, Video, Telegram, and the like). The population in this study is Indonesian people with various religious backgrounds who access websites or platforms from multiple sources to obtain digital products without a valid license. The data for this study are primary data from an online survey of 204 respondents. In practice, this study employs a convenience sampling technique administered to respondents via Google Forms, resulting in valid and reliable measurements. The type of SEM analysis used in this research is Partial Least Squares (PLS-SEM). The findings indicate that perceived likelihood of punishment, self-efficacy, and subjective norms have a positive influence on attitudes toward digital product piracy, whereas fear of legal consequences, attitudes toward piracy, and facilitating conditions do not have a significant effect on attitudes toward digital product piracy.

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