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All Journal Multidisciplinary Indonesian Center Journal PESHUM
Ginting S, Charisma Kuriata
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PENGARUH KEPERCAYAAN ATAS MEREK TERHADAP LOYALITAS NASABAH PADA BANK BTPN KCP KABANJAHE Ginting S, Charisma Kuriata
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 1 No. 1 (2024): Vol. 1 No. 1 Edisi Januari 2024
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v1i1.41

Abstract

This research aims to determine the extent of the influence of brand trust on customer loyalty to the Bank BTPN KCP Kabanjahe. To withstand the competition, the author believes that the company must maintain confidence in the brand to remain strong in mind and in accordance with customer expectations, which creates loyalty to the brand owner. The indicators used to measure customer loyalty due to confidence in the brand, namely a repeat purchase on a particular brand, the habit of consuming certain brands, pleasure in a particular brand, steadiness on specific brands, assuming the specific brand is the best and recommend a particular brand to others. The results showed the model of linear regression equation Y = 11.962 + 0,605X, with a very significant t-test and test of determination R2 = 0.427. The conclusion that confidence in the brand significantly positively affects customer loyalty amounted to 42.7%, and other factors determine the remaining 57.3%.
Analisis Perilaku Konsumen Pada Online Shopping Tokopedia Di Kalangan Mahasiswa Ginting S, Charisma Kuriata
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 2: Februari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i2.7845

Abstract

The success of the online commerce system (e-commerce) in Indonesia cannot be separated from the enthusiasm of the people of Indonesia, who crave shopping. Tokopedia is one of the best online stores in the homeland that comes with the concept of a complete product and the ease of shopping online message across. Within fifteen years, Tokopedia has become the largest online store in Indonesia. In today's economic conditions, marketing activities in online shopping have a role to play in accordance with the function of marketing, which is one of the principal functions that must be performed by the company to be able to grow and get maximum profit. Tokopedia, as an online shopping company, is given the important role of consumer attitude in making decisions to meet the needs and desires in order to be satisfied. The purpose of this study was to analyze consumption. The population in this study is unknown. Thus, the number of samples of this research was 384 people, the students around Universitas Quality Medan. The data used are primary data. Data collected by interviews and analyzed using the Fishbein attitude analysis method and tested different attitudes. Overall results showed that consumer attitudes do not use online shopping on Tokopedia, and consumers who are using online shopping Tokopedia has a pretty good attitude towards these attributes—the attributes that exist in Tokopedia. And on some attributes of consumer attitudes, they have, on average, a good attitude as on the attributes of price, ease of access to shopping, and delivery. The result of the difference between the attitude of consumers who do not use online shopping on Tokopedia and consumers who are using online shopping Tokopedia shows that there are significant differences in the attributes studied.
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