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All Journal Ihsan: Jurnal Pengabdian Masyarakat Amkop Management Accounting Review (AMAR)
Novianti, Cahyani Dwi
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Religion Humanities Economics, Econometrics & Finance Education Social Sciences

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Implementasi MBKM Magang Pemanfaatan Digital Marketing dan Pengelolaan Website PT Kebunsayur Surabaya Aini, Khusnul Ikhriyah Nur; Eka Putri, Novi Karisma; Novianti, Cahyani Dwi; Andini, Aisyah Putri; Fitriana, Nisa Hafi Idhoh
IHSAN : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 2 (2024): Ihsan: Jurnal Pengabdian Masyarakat (Oktober)
Publisher : University of Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ihsan.v6i2.20255

Abstract

Pemasaran digital adalah bentuk penelitian pasar dan promosi yang dilakukan secara online melalui berbagai media digital, seperti media sosial dan website. Tujuan utama dari kegiatan ini untuk mengetahui penerapan digital marketing khususnya melalui media sosial dalam meningkatkan performa bisnis dan manfaat pengelolaan website yang baik oleh CV Otebe Smart bagi PT Kebunsayur Surabaya. Pemasaran digital yang digunakan oleh PT Kebun Sayur Surabaya menggunakan media sosial seperti Instagram, TikTok, YouTube, dan WhatsApp serta menggunakan website. Hasil yang diperoleh dari kegiatan magang ini membawa dampak positif bagi seluruh pihak yang terlibat, dan memberikaninformasi mengenai pemasaran digital yang baik.
Website Content Marketing and Tourists’ Visiting Decisions: : Evidence from Bhakti Alam Pasuruan Agrotourism Novianti, Cahyani Dwi; Yuliati, Nuriah; Syah, Mirza Andrian
Amkop Management Accounting Review (AMAR) Vol. 6 No. 1 (2026): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i1.3481

Abstract

The low number of tourist visits to Bhakti Alam Pasuruan Agrotourism was previously related to the suboptimal quality of the website in terms of content, information presentation, and ease of discovery, which could hinder tourists in obtaining information and making decisions. The website improvements made in March 2025 cannot yet guarantee the effectiveness of the content on tourist behavior, so this study aims to analyze the influence of website content marketing on tourists' decisions to visit Bhakti Alam Pasuruan Agrotourism. The research uses primary data through surveys and interviews with 100 tourists who have accessed the latest version of the bhaktialam.co.id website. Sampling was done using purposive sampling, while data analysis was done using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method to test the direct influence of content marketing variables on visiting decisions. The results of the study indicate that content marketing on the website has a positive and significant effect on tourists' decisions to visit. Agrotourism managers need to continue to improve the quality and consistency of content so that the website can function as an official source of information for potential tourists. content so that the website can function as an official source of information for potential tourists.
Co-Authors Aini, Khusnul Ikhriyah Nur Andini, Aisyah Putri Eka Putri, Novi Karisma Idhoh Fitriana, Nisa Hafi Mirza Andrian Syah Nuriah Yuliati