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All Journal Formosa Journal of Applied Sciences (FJAS) Jurnal Sosial, Politik dan Budaya (SOSPOLBUD)
Awola, Eunike Dina
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Control & Systems Engineering Decision Sciences, Operations Research & Management Education Engineering Social Sciences

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Journal : Formosa Journal of Applied Sciences (FJAS)

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Utilization of Instagram @kominfodiy as Publication and Information Media for the Department of Communications and Informatics of the Special Region of Yogyakarta Harsyid, Ahmad Ridho; Lestari, Rani Dwi; Awola, Eunike Dina
Formosa Journal of Applied Sciences Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v4i1.13534

Abstract

The study used the Circular Model Of Some theory from Regina Luttrel which explains planning in using social media using 4 stages, namely share, manage, optimize and engage. From the data found, the DIY Communication and Information Office utilizes Instagram features as well as possible by distributing quality information and educational content, approaching followers in a responsive and responsive manner and having transparency to the community, approaching followers with the call "lurr ", packaging content according to the target audience and collaborating with other agencies. The use of Instagram @kominfodiy in publication and information media is indeed good and optimal, although there are still shortcomings, namely the production of too much content, resulting in less than optimal content.
Social Media Marketing Strategy on Tiktok Account @ngado.kado Putri, Adin Kusno; Setyaningsih, Rila; Awola, Eunike Dina
Formosa Journal of Applied Sciences Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v4i1.13536

Abstract

Research This aiming For know How social media marketing strategy on account tiktok @Ngado.kado. Study This use method descriptive qualitative with source of data obtained from results interviews , observations and documentation . Research This using the Social Media Marketing Theory put forward by Cris Heuer in the book Engage written by Brian Solis. Heuer stated that there are 4C elements in social media marketing, namely Context, Communications, Collaborations and Connections. The results of the study This state that give.a.gift has apply 4C elements in every activity marketing on account tiktok . First on the context element , ngado.kado do audience and trend analysis For determine use language, content message and creativity content. Second, in the communications element , ngado.kado apply communication with consumer through direct messages, comments and live streaming.
Co-Authors Harsyid, Ahmad Ridho Lestari, Rani Dwi Putri, Adin Kusno Setyaningsih, Rila Sitohang, Anastacia Margaretta