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All Journal Journal of Pharmaceutical and Sciences. DIGIBE: Digital Business and Entrepreneurship Journal
Dwi Oktaviani, Nadia
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Immunology & microbiology Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences

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PENGARUH KUALITAS PRODUK DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN SKINCARE PADA E-COMMERCE SHOPEE Dwi Oktaviani, Nadia; Handayani, Rini
Digital Business and Entrepreneurship Journal Vol. 3 No. 1 (2025): Digital Business and Entrepreneurship Journal
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS KUNINGAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/digibe.v3i1.42

Abstract

Penelitian ini bertujuan untuk menganalisis dampak Kualitas produk dan E-WOM terhadap keputusan Pembelian produk skincare di e-commerce Shopee. Penelitian ini menerapkan pendekatan kuantitatif dengan metode deskriptif dan asosiatif. Data dikumpulkan menggunakan kuesioner yang diberikan kepada 100 responden, yang merupakan pengguna aktif Shopee dan pengikut akun @ohmybeautybank. Hasil Penelitian menunjukkan bahwa Kualitas produk dan E-WOM berpengaruh signifikan terhadap keputusan PembeIian. Analisis data dilakukan dengan menggunakan regresi linier berganda, yang menunjukkan bahwa kedua variable independen, yaitu Kualitas produk dan E-WOM, secara bersama-sama memberikan kontribusi signifikan terhadap keputusan Pembelian produk skincare. Secara parsial, Kualitas produk memiliki pengaruh lebih besar dibandingkan dengan E-WOM. Penelitian ini memberikan wawasan penting bagi perusahaan e-commerce dan penjual produk skincare dalam meningkatkan Kualitas produk dan memanfaatkan E-WOM untuk mendorong keputusan Pembelian konsumen. Kata kunci: kualitas produk; electronic word of mouth; keputusan pembeiian; e-commerce; shopee   Abstract This study aims to analyze the impact of product quality and E-WOM on purchasing decisions of skincare products on Shopee e-commerce. The research applies a quantitative approach with descriptive and associative methods. Data was collected using questionnaires distributed to 100 respondents, who are active users of Shopee and followers of the @ohmybeautybank account. The results show that product quality and E-WOM significantly influence purchasing decisions. Data analysis was conducted using multiple linear regression, which indicates that both independent variables, namely product quality and E-WOM, collectively contribute significantly to the purchasing decisions of skincare products. Partially, product quality has a greater influence compared to E-WOM. This research provides valuable insights for e-commerce companies and skincare product sellers in enhancing product quality and leveraging E-WOM to drive consumer purchasing decisions. Keyword: product quality; electronic word of mouth; purchasing decisions; e-commerce; shopee
Potensi Sitotoksik Ekstrak Rizoma Jahe Merah (Zingiber officinale var. rubrum) terhadap Sel Kanker Payudara 4T1 Dwi Oktaviani, Nadia; Maryati, Maryati
Journal of Pharmaceutical and Sciences JPS Volume 8 Nomor 2 (2025)
Publisher : Fakultas Farmasi Universitas Tjut Nyak Dhien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/journal-jps.com.v8i2.796

Abstract

Background: 4T1 breast cancer is a type of Triple-Negative murine breast cancer (TNBC) that has a strong ability to metastasise. Plant metabolite compounds are one of the strategies that must be explored to develop breast cancer treatments. Red ginger rhizome is one of the candidate plants that have anticancer activity. Previously, cytotoxic studies have been conducted on Widr and HeLa cancer cells. However, research on breast cancer cells is still lacking, so it needs to be developed. Materials and Methods: This study aims to determine the potential cytotoxicity in vitro using the MTT test. The red ginger rhizome extract is obtained by maceration using 96% ethanol solvent, which is then analysed for secondary metabolite compounds. Results: The results showed that red ginger rhizome extract contains flavonoids, phenolic, alkaloid, saponin, and tannin compounds. While in the cytotoxic test, red ginger rhizome extract and doxorubicin have good cytotoxic potential with IC50 values of 69.86 µg/ml and 0.4 µg/ml, respectively. The red ginger rhizome extract and doxorubicin are classified as active and highly active cytotoxics. Conclusion: It can be concluded that red ginger rhizome extract shows cytotoxic potential as a therapeutic candidate that can inhibit the growth of 4T1 breast cancer cells by 50%. Therefore, red ginger rhizome extract has the potential to be further developed as a chemotherapeutic agent.
Co-Authors Maryati Maryati Rini Handayani