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All Journal NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Journal of Management and Social Sciences
Indah Mufidah
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Decision Sciences, Operations Research & Management Social Sciences Transportation

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Pengaruh Persepsi Harga terhadap Minat Beli pada Skincare Indah Mufidah; Didit Darmawan
Journal of Management and Social Sciences Vol. 4 No. 1 (2025): Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v4i1.1733

Abstract

This study adopts a qualitative type through a literature study approach to analyze the effect of price perception on purchase interest in Skincare. Data were collected from relevant literature sources, such as books and journal articles, which discuss the relationship between price perception and purchase interest. Data analysis was carried out using a content analysis approach, where researchers coded data based on relevant themes. The results of the study indicate that price perception has a significant positive effect on consumer purchase interest. The increasing good consumer views on product prices, the greater their chances of deciding to purchase. This study emphasizes the importance of the right pricing strategy to attract buyers' attention. Therefore, companies are advised to increase perceived value through promotions and services, as well as open up continuous exploration space related to other aspects that impact purchase interest.
Kegiatan Pengabdian Kepada Masyrakat (PKM) : Edukasi dan Pembiasaan Cuci Tangan Pakai Sabun (CTPS) dengan Benar Guna Menjaga Kesehatan pada Anak TK Darma Wanita Persatuan Sidodadi, Taman, Sidoarjo Utami Puji Lestari; Nurul Agustin; Indah Mufidah
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 2 (2025): Mei: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v5i2.5008

Abstract

Early childhood health is an important aspect that must be maintained consistently, especially in preventing the spread of infectious diseases. One simple but effective way to maintain health is through the habit of washing hands with soap (CTPS) properly. This Community Service (PKM) activity aims to provide education and familiarize children with the correct CTPS behavior at Darma Wanita Persatuan Sidodadi Kindergarten, Taman District, Sidoarjo Regency. The methods used in this activity include interactive counseling, explanation of how to wash hands properly based on WHO steps, and direct practice involving children and teachers. The results of the activity showed an increase in children's understanding of the importance of washing hands and skills in doing CTPS properly. It is hoped that this habit can be continued by the school and parents as part of preventive efforts in maintaining children's health.
Co-Authors Didit Darmawan Nurul Agustin Raden Mohamad Herdian Bhakti