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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal SEPA (Social Economic and Agribusiness Journal)
Thooriq, Naqiyya Amaniya
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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Sikap Konsumen serta Faktor-faktor yang Memengaruhi Pola Konsumsi dan Pengeluaran Konsumen Produk Olahan Ayam Beku di Kota Metro Thooriq, Naqiyya Amaniya; Indriani, Yaktiworo; Affandi, Muhammad Irfan
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16779

Abstract

This research aims to analyze (1) the decision-making process in purchasing frozen processed chicken products in Metro City, (2) consumer attitudes towards frozen processed chicken products in Metro City, (3) the factors influencing consumption patterns of frozen processed chicken products in Metro City, and (4) the factors affecting expenditures on frozen processed chicken in Metro City. The method used is survey, approvead by descriptive qualitative and quantitative approach with a sample of 100 respondents. Data collection was conducted using an online questionnaire in February in Metro City, which was determined purposively, and analyzed using the Fishbein multi-attribute model, descriptive analysis, factor analysis, and multiple linear regression. The research results indicate that (1) the attributes most considered by consumers are taste, nutritional content, and type of product. (2) Consumption patterns are influenced by the types of products frequently consumed, consumer spending on frozen chicken processed meat, the amount consumed, where the products are purchased, the quantity of main meals consumed in a day, preparation methods, frozen chicken processed meat as side dishes, and frozen chicken processed meat as snacks. (3) The factors determining the consumption pattern of frozen chicken processed products in Metro City are formed based on two main components according to the leading factor values. The first component (product attributes) consists of price (X1), brand (X2), packaging design (X4), and texture (X5). The second component (marketing appeal) consists of ease of access (X3) and promotions (X6). (4) Factors that influence expenditure are the number of family members (X2), purchasing frequency (X3) and brand (D3), while income (X1), age (X4), taste (D1), wife's education level (D2), price (D4) and wife's job (D5) do not have a significant influence on expenditure on frozen chicken meat products in Metro City.
HAPPINESS INDEX OF CHILI FARMERS IN SUKAU DISTRICT, WEST LAMPUNG REGENCY Thooriq, Naqiyya Amaniya; Amir, Nur Ocvanny; Mazwan, Muhammad Zul
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 22, No 1 (2025): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v22i1.62550

Abstract

Measuring the level of farmer welfare can be observed not only from the material aspect but also from the happiness level of the farmer. The happiness indicator can be described as subjective well-being. This study aims to measure the happiness index of chili farmers in Sukau District, West Lampung Regency. The research was conducted in January 2021, and the research location was selected purposively considering that Sukau District is one of the chili-producing centers in West Lampung. This research employs descriptive quantitative research using a case study approach. Samples of 41 chili farmer respondents are selected from a population of 71 chili farmers, calculated using the Taro Yamane formula. Data was collected through interviews with questionnaire tools to calculate the happiness index following BPS methods. The happiness index of BPS consists of 3 dimensions, namely the dimension of life satisfaction, the dimension of feelings, and the dimension of the meaning of life, and consists of 19 indicators. The results obtained from the life satisfaction dimension were 76.5, the meaning of life dimension was 61.4, and the feeling dimension was 79.3. The final result of the happiness index of chili farmers in Sukau District is 72.7, so it can be concluded that chili farmers in Sukau District are happy because the value is above 60.0.
Co-Authors M. Zul Mazwan Muhamad Irfan Affandi Nur Ocvanny Amir Yaktiworo Indriani