Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Dynamic Management Journal
Rofifah, Lutfia
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Dynamic Management Journal

 1 
THE EFFECT OF DIGITAL ADVERTISING AND CELEBRITY ENDORSEMENT ON SALES PERFORMANCE ON SCARLETT WHITENING PRODUCTS Haromain, Achmad; Rofifah, Lutfia; Muttaqjin, Imam
Dynamic Management Journal Vol 9, No 1 (2025): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i1.13307

Abstract

The study aims to analyze the Influence of Digital Advertising (X1) Scarlett Whitening (X2), and on Sales Performance (Y) on Scarllet Whitening Products. This research is a quantitative research and a survey research. The sample taken in this study was 96 respondents using non-probability sampling techniques. The data analysis used in this study includes: descriptive statistical analysis, instrument analysis test, classical assumption test, italian statistical analysis test, multiple correlation test, determination coefficient test, partial test (t test), and simultaneous test (f test). ). The results of this study show that the Digital Advertising variable (X1), Scarlett Whitening (X2), simultaneously has a positive and significant effect on Sales Performance (Y) shown by the value of Fcal > Ftabel which is (117,746 > 3,094) with a significant value of 0.00 < 0.05.
Co-Authors Haromain, Achmad Muttaqjin, Imam