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All Journal Jurnal Teknik Industri Terintegrasi (JUTIN)
Diafitri, Rahmi
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Decision Sciences, Operations Research & Management Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering

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Model komunikasi pemasaran terpadu BPJS Ketenagakerjaan Pekanbaru Panam dalam meningkatkan kepersertaan aktif segmen bukan penerima upah Diafitri, Rahmi; Rumyeni, Rumyeni; Yozani, Ringgo Eldapi
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 8 No. 1 (2025): January
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v8i1.38163

Abstract

BPJS Ketenagakerjaan Pekanbaru Panam faces challamges in increasing the active participan of non-wage wokers (BPU), through an integrated marketing communications carried out to acquire new participanst and maintain active participation. This study uses a Qualitative method with a case study. The object of the study is to examine integrated marketing communications activities and the subject of the study are employees who are tasked with marketing the BPU program. Data were obtained through interviewa, observations and documentation. Data analysis techniques though recuction, presentation and drawing conclusions. The results of the study show that implementation of BPJS Ketenagakerjaan marketing communications includes core elements such as direct sales and management as the main account, as well as supporting elements such as advertising, publis realtions and social media. The integration of these elements creates an effevtive synergy in expanding social security protection for the BPU segment.
Co-Authors Ringgo Eldapi Yozani Rumyeni, Rumyeni