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All Journal Jurnal Kesehatan Ilmiah Indonesia / Indonesian Health Scientific Journal Jurnal Kesmas Prima Indonesia Jurnal Pengabdian Masyarakat Aufa (JPMA)
Pohan, Tiasa
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Humanities Education Health Professions Medicine & Pharmacology Nursing Public Health Veterinary

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The Effect of Implementing Marketing Mix Strategy on Increasing the Number of Outpatients at Gunung Tua Regional Hospital North Padang Lawas Pohan, Tiasa; Nasution, Wardani; Saputra, Johan
Jurnal Kesmas Prima Indonesia Vol. 9 No. 1 (2025): January Edition
Publisher : Program Studi Sarjana Kesehatan Masyarakat Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jkpi.v9i1.6168

Abstract

This study observes the effect of implementing marketing strategies using marketing mix on increasing the number of outpatients. The purpose of this study was to determine the effect of marketing mix on increasing the number of patients and to determine which variables in the marketing mix have a direct effect on increasing the number of outpatients at RSUD Gunung Tua Hospital. This study is a non-experimental study with a purposive/purposive sampling approach. The number of samples in this study was 50 people and sampling was carried out by purposive/purposive sampling. The data were analyzed using the validity and reliability test method for each questionnaire item, multiple regression analysis, t-test, and F-test. From the questionnaire test, the results of each question item were valid and reliable, and by using multiple regression analysis through t-test and F-test, the results of significance <0.05 were obtained. This shows that partially or simultaneously all independent variables have an effect on the dependent variable, meaning that the effect of implementing strategies using Marketing Mix has an effect on increasing the number of outpatients. Based on multiple regression analysis, it is known that there is an influence of the implementation of the strategy using Marketing Mix on the increase in the number of outpatients, so that it is possible to improve the quality of patient health services, in the outpatient unit of RSUD Gunung Tua Padang Lawas Utara. The conclusion of this study is that simultaneously or together it shows that the implementation of the concept with Marketing Mix consisting of products, prices, places and promotions together on the increase in the number of outpatients at RSUD Gunung Tua Padang Lawas Utara Hospital. Based on partial testing, the Product Variable has an influence on the increase in the number of patients.
PENYULUHAN BAURAN PEMASARAN RUMAH SAKIT DENGAN MINAT KUNJUNGAN ULANG PASIEN RAWAT JALAN DI POLIKLINIK PENYAKIT DALAM RSUD GUNUNG TUA TAHUN 2023 Pohan, Tiasa
Jurnal Pengabdian Masyarakat Aufa (JPMA) Vol. 5 No. 2 (2023): Vol. 5 No. 2 Agustus 2023
Publisher : Universitas Aufa Royhan Di Kota Padangsidipuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51933/jpma.v5i2.1081

Abstract

ABSTRAK Bauran pemasaran merupakan seperangkat alat pemasaran yang digunakan perusahaan untuk terus menerus mencapai tujuan pemasarannya yang terdiri dari produk, harga, tempat, dan promosi. Minat kunjungan ulang merupakan perilaku yang muncul sebagai respon terhadap objek yang menunjukkan keinginan pelanggan untuk melakukan kunjungan ulang. Aspek yang berarti untuk rumah sakit serta organisasi pelayanan kesehatan ialah bagaimana pihak rumah sakit melaksanakan pemasaran pelayanan yang terdapat pada rumah sakit sehingga bisa menarik atensi warga buat bisa ke pelayanan kesehatan tersebut. Bila pemasaran kurang sukses hingga hendak menyebabkan berkurangnya peminat yang hendak memakai jasa kesehatan dirumah sakit serta hendak memunculkan immage yang tidak baik untuk pihak rumah sakit. Tujuan dari kegiatan ini adalah supaya RSUD Gunung Tua dapat meningkatkan program bauran pemasaran agar minat kunjungan ulang pasien semakin meningkat ke rumah sakit. Kata Kunci : Bauran Pemasaran, Minat Kunjungan Ulang, Poliklinik Penyakit Dalam ABSTRACK The marketing mix is ​​a set of marketing tools that the company uses to continuously achieve its marketing objectives which consist of product, price, place and promotion. Interest in repeat visits is a behavior that appears as a response to objects that indicate a customer's desire to make a repeat visit. An important aspect for hospitals and health service organizations is how the hospital markets the services available at the hospital so that it can attract the attention of the public to get these health services. If marketing is not successful, it cause a decrease in enthusiasts who want to use hospital health services and will create a bad image for the hospital. The purpose of this activity is so that the Gunung Tua Hospital can improve the marketing mix program so that the interest visit of patients’ to hospital increase. Keywords: Marketing Mix, Interest in Repeat Visits, Internal Medicine Polyclinic
ANALISIS TINGKAT KEPUASAN PASIEN BPJS DAN NON BPJS TERHADAP MUTU PELAYANAN DI RUANG RAWAT INAP RSUD GUNUNG TUA.: ANALISIS TINGKAT KEPUASAN PASIEN BPJS DAN NON BPJS TERHADAP MUTU PELAYANAN DI RUANG RAWAT INAP RSUD GUNUNG TUA Pohan, Tiasa
Jurnal Kesehatan Ilmiah Aufa Royhan Vol 9 No 1 (2024): Vol.9 No. 1 Juni 2024
Publisher : Universitas Aufa Royhan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51933/health.v9i1.1339

Abstract

abstrac Patient satisfaction is a key aspect of both inpatient and outpatient services, and it has been shown that there is a strong relationship between the treatment of health workers and patient satisfaction through previous research. Complaints from patients or their families are one quality indicator related to patient satisfaction. By knowing the level of patient satisfaction, hospital management can improve the quality of service. This research method is quantitative with a comparative design. This research was carried out in the Inpatient Room of North Padang Lawas Regional Hospital with a sample of 88 people consisting of 44 BPJS samples and 44 non-BPJS samples taken using the quota sampling technique. The results of the research show that the majority of BPJS stated that service quality was good in the dimensions of tangible, reliability, responsiveness, assurances, empathy and feeling satisfied, namely 18 people (40.9%), 20 people (45.5%), 17 people respectively. (38.6%), 19 people (43.2%) and 18 people (40.9%). The majority of non-BPJS stated that service quality was good in the dimensions of tangible, reliability, responsiveness, assurances, empathy and satisfied respectively. respectively 19 people (43.2%), reliability dimension 21 people (47.7%), responsiveness dimension 20 people (45.5%), assurance dimension 20 people (45.5%) and empathy dimension 18 people (40 .9%). There is a difference in the level of satisfaction of BPJS and non-BPJS patients with service quality with the p value of tangible dimension service quality = 0.001, reliability = 0.001, responsiveness = 0.001, assurances = 0.000 and empathy = 0.001 which indicates the p value is smaller than the α value = 0.05 Suggestions to the Gunung Tua Regional Hospital to always improve services to inpatients without distinguishing between BPJS and non-BPJS status.
The Effect of Implementing Marketing Mix Strategy on Increasing the Number of Outpatients at Gunung Tua Regional Hospital North Padang Lawas Pohan, Tiasa; Nasution, Wardani; Saputra, Johan
Jurnal Kesmas Prima Indonesia Vol. 9 No. 1 (2025): January Edition
Publisher : Program Studi Sarjana Kesehatan Masyarakat Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jkpi.v9i1.6168

Abstract

This study observes the effect of implementing marketing strategies using marketing mix on increasing the number of outpatients. The purpose of this study was to determine the effect of marketing mix on increasing the number of patients and to determine which variables in the marketing mix have a direct effect on increasing the number of outpatients at RSUD Gunung Tua Hospital. This study is a non-experimental study with a purposive/purposive sampling approach. The number of samples in this study was 50 people and sampling was carried out by purposive/purposive sampling. The data were analyzed using the validity and reliability test method for each questionnaire item, multiple regression analysis, t-test, and F-test. From the questionnaire test, the results of each question item were valid and reliable, and by using multiple regression analysis through t-test and F-test, the results of significance <0.05 were obtained. This shows that partially or simultaneously all independent variables have an effect on the dependent variable, meaning that the effect of implementing strategies using Marketing Mix has an effect on increasing the number of outpatients. Based on multiple regression analysis, it is known that there is an influence of the implementation of the strategy using Marketing Mix on the increase in the number of outpatients, so that it is possible to improve the quality of patient health services, in the outpatient unit of RSUD Gunung Tua Padang Lawas Utara. The conclusion of this study is that simultaneously or together it shows that the implementation of the concept with Marketing Mix consisting of products, prices, places and promotions together on the increase in the number of outpatients at RSUD Gunung Tua Padang Lawas Utara Hospital. Based on partial testing, the Product Variable has an influence on the increase in the number of patients.
Co-Authors Nasution, Wardani Saputra, Johan