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All Journal Rahmatan Lil’alamin Journal of Community Services (RLA) Complex : Jurnal Multidisiplin Ilmu Nasional
Sari, Fenti Novita
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Humanities Computer Science & IT Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Branding Inklusif: Pemberdayaan UMKM Disabilitas melalui Workshop Storytelling dan Fotografi Rofiqoh, Ifah; Komariyah, Erna Fitri; Andiyansari, Popi; Ma'rifah, Amrina Amar; Sari, Fenti Novita
Rahmatan Lil 'Alamin Journal of Community Services Volume 5 Issue 2, 2025
Publisher : Department of Accounting, Faculty of Business and Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/RLA.Vol5.iss2art5

Abstract

This community service program aims to boost the capacity of disabled SMEs in Malang Raya through mentoring in storytelling and product photography as a strategy to strengthen inclusive branding. The activity was implemented collaboratively by Universitas Teknologi Yogyakarta (UTY) and Lingkar Sosial Indonesia (Linksos) at the Malang Creative Center, involving disabled MSMEs from Malang City, Batu City, and Malang Regency. The process followed a participatory approach, including planning, training, and evaluation stages. The evaluation was carried out through pre-test and post-test assessments using 12 indicators of narrative and visual skills. The results showed a notable increase in the average Respondent Achievement Level from 3.63 (Good) before the training to 4.01 (Very Good) afterward. The most significant improvements appeared in photography skills and creating attractive product photos, reflecting participants’ better visual ability to present their products both aesthetically and communicatively. The progress in brand storytelling was moderate, indicating the need for additional mentoring to enhance narrative skills for building a consistent brand image. Overall, this training successfully improved the visual and narrative communication abilities of disabled SMEs participants, fostering more inclusive and competitive branding practices.
Analisis Bentuk dan Pilihan Kata pada Lirik Lagu 'Takkan Berpaling Dari-Mu' Karya Rossa Sari, Fenti Novita; Puspitasari, Winda; Kurniawan, Eva Dwi
Complex : Jurnal Multidisiplin Ilmu Nasional Vol. 2 No. 1 (2025): COMPLEX - Februari
Publisher : PT. Faaslib Serambi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66341/complex.v2i1.62

Abstract

Penelitian ini mengkaji bentuk dan pilihan kata pada lirik lagu Takkan Berpaling Dari-Mu karya Rossa. Tujuan penelitian ini adalah untuk menganalisis bagaimana bentuk kata dan pilihan kata dalam lirik lagu tersebut berkontribusi terhadap estetika dan pesan yang disampaikan. Penelitian menggunakan pendekatan kualitatif-deskriptif dengan metode analisis dokumen untuk mengidentifikasi berbagai jenis bentuk kata dan pilihan kata. Hasil penelitian menunjukkan bahwa lirik lagu ini menggunakan berbagai jenis bentuk kata, termasuk kata dasar, kata bentukan melalui afiksasi, bentukan antar kata dasar, serta pengulangan yang berfungsi memperkuat makna emosional. Pilihan kata pada lirik ini memiliki ketetapan dan keserasian, menciptakan harmoni antara lirik dan melodi serta memungkinkan pendengar merasakan kedalaman emosi yang diungkapkan. Kesimpulan penelitian ini menegaskan bahwa bentuk dan pilihan kata yang tepat memainkan peran penting dalam membangun daya tarik estetika lirik lagu sekaligus menyampaikan pesan secara efektif kepada pendengar. Penelitian ini memberikan kontribusi terhadap kajian linguistik dan seni musik dalam memahami elemen kebahasaan pada lirik lagu.
Co-Authors Andiyansari, Popi Erna Fitri Komariyah Ifah Rofiqoh Ma'rifah, Amrina Amar Puspitasari, Winda