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All Journal AgriHealth: Journal of Agri-food, Nutrition and Public Health Trend and Future of Agribusiness Journal of Critical Ecology
Talitha, Firzanah Adya
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Agriculture, Biological Sciences & Forestry Education Environmental Science Health Professions Public Health Social Sciences

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Pembangunan pertanian di Desa Wonocoyo Kecamatan Panggul Kabupaten Trenggalek Tanjung, Ahmad Hartono; Muhammad, Faqih Fawwaz; Talitha, Firzanah Adya; Aditama, Muri; Asna, Zaki Millati
Trend and Future of Agribusiness Vol. 1 No. 2: (Agustus) 2024
Publisher : Institute for Advanced Social, Science, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/tafoa.v1i2.2024.1120

Abstract

Background: Development does not only pursue growth but also needs to pay attention to environmental aspects so that there is no exploitation of natural resources owned to realize prosperity. Development that only pursues growth and does not pay attention to environmental aspects has a negative impact on the environment and on the sustainability of life. Findings: Increasing income and increasing income equality can change domestic demand patterns, increasing community income and increasing population, which will shift demand from agricultural goods (food) to non-agricultural goods (industry and services). Changes in demand patterns will encourage a transformation of the production structure. The transformation of the production structure is marked by a decrease in the relative share of GDP in the agricultural sector. Methods: This study uses a case study with data sources through primary and secondary data with support from the interview technique used. Conclusion: The Wonocoyo Village Government can improve extension activities to be more effective and efficient because farmers still rely on techniques from their ancestors, and it is hoped that the Wonocoyo Village Government can strive to convert livestock waste into biogas by using the Submarine Bioreactor Tube to utilize livestock waste into more useful results.
Pembangunan pertanian di Desa Wonocoyo, Kecamatan Panggul, Kabupaten Trenggalek Tanjung, Ahmad Hartono; Muhammad, Faqih Fawwaz; Talitha, Firzanah Adya; Aditama, Muri; Asna, Zaki Millati; Antriyandarti, Ernoiz
Journal of Critical Ecology Vol. 1 No. 2: (Agustus) 2024
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jcreco.v1i2.1068

Abstract

Abstract
The Role of Eco-labels, Advertising, Price, Attitude, and Environmental Awareness in Influencing Purchasing Decisions for Environmentally Friendly Products for Generation Z in Tangerang City Talitha, Firzanah Adya; Harisudin, Mohamad; Ulfa, Amalia Nadifta
AgriHealth: Journal of Agri-food, Nutrition and Public Health Vol 6, No 1 (2025): April
Publisher : Research and Development Center for Food, Nutrition and Public Health (P4GKM) LPPM UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrihealth.v6i1.99248

Abstract

Environmental damage has become an increasingly evident global threat, urging humanity to become more environmentally conscious. One effort to address this is by purchasing environmentally friendly products, such as eco-labeling bottled water. This study analyzes the influence of ecological labels, advertising, price, attitudes, and environmental awareness on Generation Z’s purchasing decisions for ecologically labeled bottled water in Tangerang City. The basic method of this study is causal-comparative. The location of the study was determined purposively, namely in Tangerang City, Banten. This study used primary and secondary data, analyzed with Structural Equation Modeling-Partial Least Square (SEM-PLS) using SmartPLS version 3. The study used an accidental sampling technique, with 150 respondents from Generation Z aged 18 to 27 who had purchased eco-labeled bottled water. The analysis results show that eco-label, price, attitude, and environmental awareness positively and significantly influence the purchasing decision of eco-labeled bottled water among Generation Z in Tangerang City. In contrast, advertising has a positive but insignificant influence. Attitude influences the purchasing decision of eco-labeled bottled water, followed by price, environmental awareness, and eco-label. Industry players should continue to innovate to create products without ignoring environmental sustainability and set optimal prices comparable to product quality. In addition, industry players need to improve communication of the benefits of ecological products through education with clear information on the packaging or eco-label campaigns.
Co-Authors Aditama, Muri Asna, Zaki Millati Ernoiz Antriyandarti Harisudin, Mohamad Muhammad, Faqih Fawwaz Tanjung, Ahmad Hartono Ulfa, Amalia Nadifta