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All Journal Dinasti International Journal of Education Management and Social Science Jurnal Mahasiswa Komunikasi Cantrik Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi
Mahadi, Elly Manika Maya
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Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Komunikasi Persuasi melalui Media Sosial Instagram Permata, Disna Haristya; Mahadi, Elly Manika Maya; Poerwaningtias, Intania; Iswandiariwati, Mia Ayu
Jurnal Communio : Jurnal Jurusan Ilmu Komunikasi Vol 14 No 1 (2025): January
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jikom.v14i1.9631

Abstract

Sampah merupakan salah satu permasalahan lingkungan utama di Indonesia, yang mendorong berbagai kampanye dan gerakan pembersihan untuk mengatasinya. Salah satunya adalah aksi Pandawara Group, yang sejak September 2022 aktif mengunggah kegiatan pembersihan sampah di media sosial Instagram, berhasil menginspirasi audiens untuk menjadi relawan lingkungan di berbagai lokasi. Penelitian ini bertujuan untuk mendeskripsikan pengemasan pesan persuasif kampanye lingkungan pada akun Instagram @pandawaragroup dengan pendekatan teori Elaboration Likelihood Model (ELM). Metode yang digunakan adalah analisis isi kuantitatif terhadap 108 konten unggahan pada periode 1 Januari hingga 31 Oktober 2023. Hasil penelitian menunjukkan bahwa akun @pandawaragroup lebih dominan menggunakan jalur periferal dalam kampanye mereka, dengan indikator emosi positif (59,3%) dan fitur vividness berupa video (83,3%) sebagai elemen yang paling sering digunakan. Sebaliknya, elemen jalur sentral seperti penggunaan data empiris hanya mencapai 37%, dan pedoman kebersihan hanya 8,3%. Temuan ini menunjukkan bahwa jalur periferal lebih efektif dalam menarik perhatian audiens dan mendorong keterlibatan dalam kampanye lingkungan. Studi ini memberikan kontribusi terhadap literatur mengenai cara pengemasan pesan persuasif di media sosial, khususnya dalam konteks kampanye lingkungan, serta relevansinya dalam strategi komunikasi pro-lingkungan.
Critical Discourse Analysis Ruth Wodak in The “ Bocah-Bocah Kosong” Youtube Video Marbun, Hetty Mery; Mahadi, Elly Manika Maya; Shaabiriina, Gesilva Putri Samya; Hernanto, Pramudya Ardhika
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 4 (2025): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i4.4448

Abstract

The entertainment industry is experiencing a notable evolution in humor, exemplified by the widely acclaimed content “Bocah-Bocah Kosong” on the YouTube WKWK Project by Genflix, which features women characterized by their oriental appearances and "Kosong" personas. This study seeks to elucidate the exploitation and manipulation prevalent within the entertainment industry through the application of Ruth Wodak's critical discourse analysis framework. The investigation was conducted by analyzing the textual content of episodes 1 to 30 of “Bocah-Bocah Kosong,” supplemented by interviews with four members of the production team, observational methods, and a review of relevant literature. The findings of this study, within the framework of cognitive dimension analysis, indicate that the production team engaged in exploitation throughout the entire process, from planning to scripting. The examination of the socio-psychological dimensions reveals that the manipulation of innocence, ignorance, and sexuality is employed to construct the identities of the characters in “Bocah-Bocah Kosong” through diverse modes of communication. An analysis of the linguistic dimension revealed that manipulative disclaimers were employed to evoke humor and exploit themes of innocence, ignorance, and sexuality as overarching narratives, alongside the strategic use of editing to enhance the text's impact. This manipulation is normalized by the entertainment business, which is ironic given that the owner of Genflix is a woman.
Pola Bahasa Perempuan Melawan Dominasi Laki-Laki melalui Konversasi dalam Talk Show Publik Mahadi, Elly Manika Maya
Jurnal Mahasiswa Komunikasi Cantrik Vol. 5 No. 1 (2025): Volume 5, No. 1, Mei, 2025
Publisher : Program Studi Ilmu Komunikasi UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/cantrik.vol5.iss1.art4

Abstract

This study aims to examine how women's language patterns challenge male dominance in conversations on the public talk show “Enaknya Jadi Laki-Laki”. The research employs the Membership Categorization Device method through conversation analysis. The findings reveal that women must first confront gender-based stereotypes before they can speak. In seeking equality, women often adopt masculine language patterns and draw upon commonly accepted cultural knowledge—actions that unintentionally, foster competition among women rather than directly challenging male dominance. It also finds that women tend to take on the role of facilitators in conversation, while men are more likely to assert their identity and self-image through denial or interruption. These dynamics reflect the complexities of gendered communication, underscoring the need for more effective language styles and structured settings in constructing gender discourse within public talk shows. This study highlights the importance of increasing female representation in media to enhance the visibility and legitimacy of women's perspectives.
Co-Authors Hernanto, Pramudya Ardhika Iswandiariwati, Mia Ayu Marbun, Hetty Mery Permata, Disna Haristya Poerwaningtias, Intania Shaabiriina, Gesilva Putri Samya