Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Formosa Journal of Multidisciplinary Research (FJMR)
Pramuditha, Salsabillah Putri Rizky Amanda
Unknown Affiliation
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Attitude, Repurchase Intention, and Brand Loyalty toward Local Cosmetic Brands in Indonesia: A Conceptual Framework Pramuditha, Salsabillah Putri Rizky Amanda; Widodo, Arry; Rubiyanti, Nurafni; Silvianita, Anita
Formosa Journal of Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v4i1.12939

Abstract

This study explores the relationship between attitude, repurchase intention, and brand loyalty towards local cosmetic brands in Indonesia. The cosmetic industry in Indonesia is rapidly evolving, with a growing number of local brands competing for consumer attention. Key factors influencing consumer behavior include brand image, trust, perceived value, and satisfaction. This research employs a quantitative approach, utilizing surveys to gather data from consumers who have previously purchased local cosmetic products. The findings indicate that positive consumer attitudes significantly enhance repurchase intentions, which in turn foster brand loyalty. Moreover, brand trust and perceived value are critical determinants of repurchase intention, while brand image has a less pronounced effect. These insights provide a conceptual framework for understanding consumer behavior in the local cosmetic market and highlight the importance of fostering positive brand relationships to enhance loyalty and repeat purchases.
Co-Authors Anita Silvianita Arry Widodo R. Nurafni Rubiyanti