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All Journal Komunika: Jurnal Ilmu Komunikasi Sintesa
Sao, Wilhelmina
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Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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ANALISIS KAMPANYE KOMERSIAL MEDIA SOSIAL SEBAGAI MEDIA PROMOSI DALAM MENDUKUNG PERKEMBANGAN BISNIS UMKM INDONESIA Sao, Wilhelmina
Sintesa Vol 4 No 01 (2025): Jurnal Sintesa Volume 4 No 01 Januari 2025
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v4i01.12885

Abstract

In the current technological era, it is certainly an advantage for the community in their daily activities. Today's technological advances are considered to be able to reduce the burden of community activities because the technology is considered to have created many updates for more effective and efficient community activities, especially for Indonesian MSMEs, which with the presence of their businesses can help raise the economic level in Indonesia. In addition, social media today is considered to be included in the category of commercial campaigns because the attention given from social media users to a product marketed by MSMEs through social media provides significant benefits, one of which can be felt in Eat Sambal MSME products that we often encounter in the TikTok application. This research uses the Descriptive Qualitative method presented in the Research Methods subchapter. This research was conducted through a benchmark experiment to describe the urgency of the importance of social media promotion media in collaboration with local MSMEs. This research also tries to conduct an in-depth description of the utilization of social media in the business sector that social media has various advantages if a user can utilize social media properly according to its function. The findings that were successfully found in this study are in the form of advertisements that can affect people's purchasing power due to an interest that people have in these advertisements. Commercial promotions can also have a good and broad impact on every social media user. The main objective of this research is that apart from being able to utilize social media as a promotional tool, Indonesian MSME activists must also be able to control and present good and correct promotions in accordance with policies and regulations related to society. Keywords: MSMEs, Promotion, Social Media, Eat Sambal
Model Bisnis Media di Era Kecerdasan Buatan (AI): Studi Kasus Transformasi Malang Post Sao, Wilhelmina; Frida Tri Palupi , Merry; Sigit Pramono , Bambang
KOMUNIKA Vol. 13 No. 1 (2026): Jurnal Komunika
Publisher : Universitas Muhammadiyah Prof. DR. Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/komunika.v13i1.22473

Abstract

The media sector has undergone tremendous change as a result of the advent of artificial intelligence (AI), and local media are under pressure as a result of the shift in information consumption habits to the digital sphere. The purpose of this study is to examine how Malang Post's business model has changed in response to the artificial intelligence age and determine how AI may help local media remain sustainable. This study employs a single case study technique and a descriptive qualitative methodology. The findings demonstrate that Malang Post's previous business model has not yet made the best strategic use of AI and still depends on conventional advantages like hyperlocal content, journalistic reputation, and community proximity. AI has not taken the position of humans in terms of originality and journalistic ethics, but it does play a supporting role in increasing the efficiency of content production. Media reputation, local social networks, and preparedness for the digital market are all variables that support change; on the other hand, limited human resources, high technological investment costs, and the lack of digital literacy among advertisers are major barriers. According to the study's findings, the viability of local media in the digital age depends on the thoughtful and prudent integration of AI
Co-Authors Frida Tri Palupi , Merry Sigit Pramono , Bambang