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All Journal JURNAL LENSA MUTIARA KOMUNIKASI
Adistri, Nabila
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Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science

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Penggunaan dan Kepuasan terhadap Video Pendek melalui Media Sosial TikTok: Systematic Literature Review Rusman, Almira Adani; Adistri, Nabila; Irwansyah
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 8 No. 2 (2024): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v8i2.5540

Abstract

In the ever-changing internet era, mobile media consumption has shifted significantly from text content to video content. Short video applications serve as a solution to fill fragmented free time, offering fast and easily accessible entertainment. These videos often have diverse content and can interact with each other across platforms, allowing users to engage more deeply and enjoy a more dynamic viewing experience. Since the advent of the Internet, uses and gratifications theory has also been applied to various types of digital platforms, for example, to help understand the role of E-WoM moderation and traditional media advertising in choosing fast food outlets. This study aims to analyze user motivations and satisfactions in using TikTok as a digital platform with uses and gratifications theory (UGT). This study uses the Systematic Literature Review method to obtain research data. The results of this study indicate that uses and gratifications theory (UGT) has a relationship with awareness and use of TikTok social media. There are several drives and motivations that each user has related to the use of TikTok social media, especially the FYP feature, namely entertainment, media for self-expression, escape from reality, and user loyalty to access certain content.
Pemenuhan Kebutuhan Informasi pada TikTok: Studi Uses and Gratification di Era Digital Adistri, Nabila; Rusman, Almira Adani; Irwansyah
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 8 No. 2 (2024): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v8i2.5584

Abstract

This study examines the application of the Uses and Gratifications Theory (UGT) in understanding TikTok users' information needs in the digital era. Utilizing a qualitative approach through in-depth interviews, it explores the motivations, experiences, and perceptions of active TikTok users, predominantly digital natives. The findings reveal that TikTok effectively satisfies user information needs via intelligent algorithms delivering hyper-personalized content. Entertainment, education, and social interaction emerge as primary motivations for TikTok usage. Moreover, the platform offers practical value, such as skill tutorials, lifestyle inspiration, and product reviews tailored to individual needs. However, challenges such as questionable information validity and irrelevant content persist.  This research reinforces UGT by uncovering the complex dimensions of digital media use, encompassing psychological, cognitive, and social interactions. TikTok functions beyond a mere information channel, evolving into a dynamic digital space where knowledge, identity, and technology interact continuously. The study also highlights the role of TikTok as both an educational and entertainment platform, capable of providing solutions to everyday problems while fostering social connections. The implications extend to enhancing UGT by showcasing how modern media address multifaceted user needs. Recommendations include improving content validation mechanisms to increase credibility. This research offers valuable insights into how social media platforms like TikTok can adapt to evolving user demands, ensuring relevance and utility in the digital landscape.
Co-Authors IRWANSYAH Rusman, Almira Adani