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All Journal Journal Of Business, Finance, and Economics (JBFE) Journal of Trends Economics and Accounting Research Jurnal Ilmiah Multidisiplin (JUKIM)
Aldila Kurnia Dian Permata Sari
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Computer Science & IT Economics, Econometrics & Finance Social Sciences

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PENGARUH CITRA MEREK DAN KEPUASAN PELANGGAN (MAHASISWA UNIVERSITAS GUNADARMA SALEMBA FAKULTAS EKONOMI JURUSAN MANAJEMEN) TERHADAP LOYALITAS PELANGGAN JASA LAYANAN TRANSPORTASI ONLINE GRAB Rama Cakrawala; Ibnu Cahyo Ramadhan; Aldila Kurnia Dian Permata Sari
Jurnal Ilmiah Multidisiplin Vol. 4 No. 1 (2025): Januari: Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v4i1.1917

Abstract

Tujuan penelitian ini adalah menganalisis pengaruh citra merek dan kepuasan pelangggan (mahasiswa Universitas Gunadarma Salemba Fakultas Ekonomi Jurusan Manajemen) terhadap loyalitas pelanggan jasa layanan transportasi ojek online Grab. Metode analisis data pada penelitian ini menggunakan data primer kuantitatif, tahap uji yang dilakukan adalah: Uji validitas, reabilitas, normalitas, heteroskedastisitas, multikolinieritas, regresi linier berganda, uji F, uji t dan koefisien determinasi. Data yang digunakan dalam penelitian ini menggunakan instrument kuesioner, dan data valid yang berhasil dikumpulkan sebanyak 100 responden. Metode pengambilan sampel pada penelitian ini adalah non probability sampling dengan teknik accidental sampling. Alat bantu pengujian yang digunakan adalah SPSS. Hasil penelitian menunjukkan bahwa variabel citra merek dan kepuasan pelanggan terhadap loyalitas pelanggan serta variabel yang paling dominan terhadap loyalitas pelanggan adalah variabel kepuasan pelanggan.
Peran Promosi, Kualitas Website, dan Kepercayaan dalam Meningkatkan Kepuasan Pelanggan E-Commerce Blibli Ramadhan, Ibnu Cahyo; Supriyadi, Muhammad Edy; Aldila Kurnia Dian Permata Sari
Journal of Trends Economics and Accounting Research Vol 5 No 4 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i4.2128

Abstract

The purpose of this study is to analyze the effect of Promotion, Website Quality, and Trust on Blibli E-commerce customer satisfaction. The analysis method in this study uses quantitative primary data, the test stages carried out are: validity test, reliability, normality, multiple linear regression, coefficient of determination, F test, and t test. The data used in this study used a questionnaire instrument, and valid data that had been collected were 100 respondents. The sampling method in this study was non-probability sampling with purposive sampling technique. The test tools used included classical assumption test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, coefficient of determination (R2), hypothesis test including statistical test (F test) and partial test (t test) using SPSS 26 software. The results of this study indicate that the promotion variable has a partial effect on customer satisfaction, the website quality variable does not have a partial effect on customer satisfaction, and the trust variable has a partial effect on customer satisfaction, the most dominant variable on customer satisfaction is the promotion variable. Keywords: Promotion, Website quality, promotion, customer satisfaction.
Analisis Rasio Kinerja Keuangan pada PT Kimia Farma Tbk Periode Tahun 2018 – 2022 Aldila Kurnia Dian Permata Sari
Journal Of Business, Finance, and Economics (JBFE) Vol 5 No 1 (2024): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v5i1.5686

Abstract

The aim of this research is to analyze the financial condition and performance of PT. Kimia Farma Tbk during the 2018-2022 period. The type of research used was quantitative descriptive. using financial report analysis methods and financial ratios. The horizontal analysis method is used to see the company's development over time. Evaluation is carried out mainly on liquidity ratios (Current Ratio and Quick Ratio), solvency ratio analysis (Debt to Asset Ratio and Debt to Equity Ratio), profitability ratio analysis (Net Profit Margin and Return On Investment), and activity ratio analysis (Total Assets Turn Over and Inventory Turn Over). The results show fluctuations in the company's liquidity, indicating significant challenges in current debt management. Solvency ratios show high levels of debt, emphasizing the need for funding diversification. Profitability ratios describe obstacles in generating net profits and competitiveness in the market. The activity ratio shows performance that has not reached standards in inventory management and asset utilization. These findings provide insight into the company's financial condition and highlight aspects that need improvement, in the hope of contributing to the development of more effective financial strategies.
Co-Authors Ibnu Cahyo Ramadhan Rama Cakrawala Ramadhan, Ibnu Cahyo Supriyadi, Muhammad Edy