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All Journal Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Sains Student Research
Nengri Nengri
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Perancangan Ulang Tata Letak Untuk Pengoptimalan Ruang Pada Toko Ritel Abadi Muhammad Rizky Firmansyah; Nengri Nengri; Putri Luciyani G; Queen Fadilla M
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 6 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i6.1446

Abstract

An important factor that supports the ease of a business in the long run is layout design. There is a problem at Abadi Retail Store, namely the improper layout of the storage warehouse. The improper layout of the storage warehouse causes stock items to be sent from the supply vehicle mode to the product display too far, which results in inefficient transfer of goods. The purpose of this research is to redesign the layout of the eternal retail store to improve employee performance and maximize the use of space. The method used is the Activity Relationship Chart (ARC) approach, Total Closeness Rating (TCR) and Layout Solution. The results of this study are, the placement of the storage warehouse layout in the layout solution needs to be changed and the results of the Total Closeness Rating (TCR) analysis show that the display rack has a TCR value of 168, while the storage warehouse has a TCR value of 112. So, the research shows that the storage warehouse should be placed closer to the display rack so that employees can place and arrange goods more efficiently.
ANALISIS PERILAKU KONSUMEN DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN KOPI di KOPI VOKASI Doni Sahat Tua Manalu; Andya Nabila Arawinda; Assaidah Nurul; Fitriyani Fitriyani; Khairunnisa Salsabilla; Muhammad Shafwa; Nengri Nengri
JOURNAL SAINS STUDENT RESEARCH Vol. 2 No. 3 (2024): Juni : Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v2i3.1344

Abstract

Indonesia occupies the third position as the largest coffee producing country after Brazil and Vietnam. This happens because coffee consumption continues to increase every year, which indicates a change in the lifestyle of Indonesian people. This research aims to analyze the attributes that influence coffee purchasing decisions at Kopi Vocational, analyze consumer attitudes towards purchasing coffee at Kopi Vocational, and analyze the performance of Kopi Vocational in fulfilling the attributes that are important to consumers. Data was obtained from 100 respondents using a purposive sampling method (currently purchasing or having consumed). Data analysis uses descriptive methods, attitude scales, the Fishbein method, and IPA method. The results of the research data show that the majority of respondents are women aged between 18-28 years who work as students with an average income of <Rp. 1,000,000.00. The consumer interest and trust index obtained is in a positive classification with a score of 94.99. The attributes of trust in Vocational Coffee that need to be improved are the facilities and the attributes of trust that must be maintained are taste, price, service, and packaging materials.
Co-Authors Andya Nabila Arawinda Assaidah Nurul Fitriyani Fitriyani Khairunnisa Salsabilla Manalu, Doni Sahat Tua Muhammad Rizky Firmansyah Muhammad Shafwa Putri Luciyani G Queen Fadilla M