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All Journal Journal of Principles Management and Bussines Neraca Manajemen, Akuntansi, dan Ekonomi
Marya, Anita
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Economics, Econometrics & Finance Environmental Science

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PENGARUH PELATIHAN, MOTIVASI, DAN KEPEMIMPINAN TERHADAP PRODUKTIVITAS UMKM: (Studi Kasus di Bakpia Wong Keraton) M. Masrukhan; Marya, Anita
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 15 No. 4 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v15i4.11257

Abstract

Pelatihan, motivasi, dan kepemimpinan merupakan faktor-faktor yang sangat penting dalam meningkatkan produktivitas Usaha Mikro, Kecil, dan Menengah (UMKM). Penelitian ini bertujuan untuk menganalisis pengaruh pelatihan, motivasi, dan kepemimpinan terhadap produktivitas UMKM di Bakpia Wong Keraton. Hasil penelitian menunjukkan bahwa pelatihan, motivasi, dan kepemimpinan memiliki pengaruh signifikan terhadap produktivitas UMKM. Oleh karena itu, perlu dilakukan upaya-upaya untuk meningkatkan pelatihan, motivasi, dan kepemimpinan dalam UMKM.
Sharia Based Marketing Strategies in the Development of Halal Food and Beverage MSMEs in North Purwokerto Marya, Anita
Journal of Principles Management and Business Vol. 4 No. 02 (2025): October 2025
Publisher : Scimadly Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55657/jpmb.v4i02.279

Abstract

This study aims to analyze the implementation of Sharia-based marketing strategies in halal food and beverage MSMEs in Purwanegara Village, North Purwokerto District, Indonesia. The study employed a qualitative descriptive method, with data collection techniques including in-depth interviews, observation, and documentation of 23 MSMEs (11 food MSMEs and 12 beverage MSMEs). The results indicate that MSMEs have integrated Sharia values ​​into their marketing practices, encompassing aspects of product, price, place, promotion, and service ethics. Food MSMEs place greater emphasis on product halalness and affordability, while beverage MSMEs emphasize flavor innovation and digital branding. The implementation of Sharia values, such as honesty, price transparency, friendly service, and ethical promotion, has been shown to increase consumer trust and strengthen customer loyalty. These findings align with previous research but provide a new contribution by identifying differences in marketing strategies between food and beverage MSMEs. This study also confirms that the implementation of Sharia marketing strategies not only strengthens competitiveness but also creates business sustainability based on the values ​​of blessing.
Co-Authors M. Masrukhan