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All Journal Medikonis Journal of Economics and Social Sciences
Rukminto, Reny Melyana
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences

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PENGARUH CELEBRITY ENDORSER DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE THE ORIGINOTE PADA APLIKASI TIKTOK (Studi kasus pada Masyarakat Kec Dukuhturi) Fatoni, Umi Fadilah; Rukminto, Reny Melyana; Ainunnisa, Ulfi
Medikonis Vol. 16 No. 1 (2025): Januari 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Tamansiswa Banjarnegara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52659/medikonis.v16i1.120

Abstract

This research aims to determine the influence of Celebrity and Electronic Word Of Mouth on purchasing decisions for The Originote products, partially and simultaneously. The research method used in this research is research using a quantitative approach to The Originote skincare. The population in this study were consumers of The Originote skincare products and the respondents in this study were 50. The data collection method used a questionnaire. Data analysis techniques in this research include Validity Test, Reliability, Normality, Multiple Linear Regression, and Hypothesis Testing. The research results show that Celebrity Endorsers have an influence on Purchasing Decisions. This is proven by the results of testing the Celebrity Endorser hypothesis Tcount > Ttable (8.676 > 2.01174) with a significance level of 0.000. Electronic Word Of Mouth shows Tcount > Ttable (4.991 > 2.01174) with a significance level of 0.000. And simultaneously Celebrity Endorser and Electronic Word Of Mouth influence the decision to purchase The Originote product with a value of Fcount > Ftable (93.076 > 3.20).
The Influence of Product Promotion Strategy and Service Quality on Customer Satisfaction at PT. BPR Artha Kramat Rukminto, Reny Melyana; Fatoni, Umi Fadilah; Sofariah, Ema
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 1 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i1.747

Abstract

Banking is an important sector in the Indonesian economy. One of the banks that is currently developing is BPR Artha Kramat. BPR Artha Kramat always strives for promotional strategies and providing quality service to customers, this is an important point and main problem in the progress of the banking sector. The aim of this research is to determine the effect of product promotion strategies and service quality on customer satisfaction. This research method uses a quantitative approach by distributing questionnaires to 97 respondents. Data analysis was carried out using multiple linear regression to determine the significance of each variable. The results of this research show that product promotion strategies have a significant effect of 0.000 < 0.05 on customer satisfaction, service quality has a significant effect of 0.000 < 0.05 on customer satisfaction. Then both variables have a positive and significant influence together with a significant value of 0.000 <0.05.
Co-Authors Ainunnisa, Ulfi Fatoni, Umi Fadilah Sofariah, Ema