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All Journal IJCOSIN : Indonesian Journal of Community Service and Innovation Jurnal Sarjana Ilmu Komunikasi (J-SIKOM)
Mevia, Nadia Arta
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Agriculture, Biological Sciences & Forestry Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Sarjana Ilmu Komunikasi (J-SIKOM)

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PROSES KREATIF DALAM PEMBUATAN KONTEN PROMOSI DIGITAL PRODUK HERBAL JYB GROUP Mevia, Nadia Arta; Suwanda, Bayu Suriaatmaja
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 6 No 1 (2025): Vol.6 No.1 Mei 2025
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jsikom.v6i1.8222

Abstract

This research explores the creative process involved in developing digital promotional content for JYB Group's herbal products. Employing a descriptive qualitative approach, data were collected through interviews and observation. The findings reveal that the creative process is executed in a systematic and collaborative manner, shaped by both internal and external influencing factors. The construction of promotional messages places emphasis on relevance, credibility, and visual consistency. These results are in accordance with Wallas's theory of the creative process, which comprises the stages of preparation, incubation, illumination, and verification.
Co-Authors Asami, Rere Firmansyah, Aziz Halawa, Yuliani Nabilah, Akmel Lu’lu’ Nurul Latifasari Santoso, Dimas Suwanda, Bayu Suriaatmaja