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All Journal Jurnal Ilmu Manajemen Profitability BEduManageRs Journal : Borneo Educational Management and Research Journal
Renni Mayasari
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Strategi Bisnis Digital dengan Pemasaran Digital yang Efektif dalam Meningkatkan Daya Saing Perusahaan dan Inovasi Berkelanjutan Renni Mayasari; Abul Khair, Ahmad; Muhammad Nur Madani
BEduManagers Journal : Borneo Educational Management and Research Journal Vol. 5 No. 2 (2024): BEduManagers Journal : Borneo Educational Management and Research Journal
Publisher : Manajemen Pendidikan Program Doktor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/bedu.v5i2.4663

Abstract

In an increasingly competitive digital era, digital business strategies with digital marketing are key to increasing company competitiveness and sustainable innovation. Companies must be able to utilize digital platforms and media effectively to reach a wider range of consumers and build closer relationships with consumers. This study aims to identify digital business strategies with digital marketing that are effective in increasing company competitiveness and sustainable innovation. This study uses a literature review method to collect and analyze various literature related to effective digital marketing strategies. Digital marketing has become a key element in digital business strategies, namely by: 1. Utilizing digital platforms and media, 2. collaborating with other companies and influencers to reach consumers effectively, 3. Dividing digital marketing based on the type of social media, 4. Creating digital content, 5. Analyzing consumer data with AI and Machine Learning, 6. Optimizing the company's website. By understanding the latest trends and technologies in digital marketing, companies can develop strategies that are more focused and responsive to rapid changes in the business environment. Overall, this study shows that digital business strategies with effective digital marketing in increasing competitiveness and sustainable innovation can provide significant results for companies in the digital era.
EFFECTIVENESS OF DIGITAL APPLICATION “QUIZIZZ” FOR STUDENTS’ LEARNING EVALUATION AT STMIK WIDYA CIPTA DHARMA SAMARINDA Fajriantini, Aisyah; Ulfah Nurfadhila; Renni Mayasari
BEduManagers Journal : Borneo Educational Management and Research Journal Vol. 5 No. 2 (2024): BEduManagers Journal : Borneo Educational Management and Research Journal
Publisher : Manajemen Pendidikan Program Doktor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/bedu.v5i2.4669

Abstract

This study focused on determining the effectiveness of Quizizz as digital application for evaluating students’ learning at STMIK Widya Cipta Dharma in the Informatics Engineering study program in the first semester of the 2024/2025. The research method used is descriptive quantitative. The sample in this study were 47 first semester students of Informatics Engineering study program. Data collection methods used descriptive observation and online questionnaire distribution in the form of GoogleForm. The results of this research show an increase in effectiveness when using the Quizizz digital application compared to the conventional system with the average score results of all students above 142% “strongly agree”. The challenges in using the Quizizz digital application are based on unstable internet connection and students’ readiness in preparing their fully-charged cellphones during the learning process until the learning evaluation session ended
A Learning Culture of Generation Z in Arabic and English Language Education in the Era of Digital Disruption nurfadhila, ulfah; Aisyah Fajriantini; Renni Mayasari
BEduManagers Journal : Borneo Educational Management and Research Journal Vol. 6 No. 2 (2025): BEduManagers Journal : Borneo Educational Management and Research Journal
Publisher : Manajemen Pendidikan Program Doktor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/bedu.v6i2.6299

Abstract

This study aims to describe the learning culture of Generation Z in Arabic and English language education in the era of digital disruption. This qualitative literature study employs a descriptive-analytical approach by examining relevant books and scientific publications from the last decade to identify the characteristics, learning behaviours, and technological influences shaping this generation. The research objects are studies discussing Generation Z and their learning culture in language education, while data were collected through documentation techniques and analysed using content analysis. The findings show that Generation Z demonstrates a fast, visual, interactive, and technology-based learning orientation, supported by digital platforms, multimedia resources, and gamified learning environments. Their learning culture reflects autonomy, collaboration, and global connectivity, yet it is also challenged by digital distraction, low critical digital literacy, and unequal digital resource availability—particularly in Arabic language learning. English learning benefits from abundant digital materials, while Arabic learning remains limited in academic digital content. The study concludes that effective language education for Generation Z requires blended learning, gamification, critical digital literacy reinforcement, and the active role of lecturers as facilitators who guide students to use technology productively. These results imply the need for curriculum redesign, pedagogical innovation, and improved digital infrastructure to support adaptive and future-oriented language learning.
The Influence of Product and Service Quality on Consumer Loyalty at Bone Star Wholesale Store in Sorong City Munifa; Renni Mayasari; Kamaluddin; Widya Digor Mufti; ridwan, akmal
Jurnal Ilmu Manajemen Profitability Vol. 10 No. 1 (2026): FEBRUARY 2026
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/m1ynz098

Abstract

Customer loyalty remains a critical determinant of sustainability in the traditional retail sector, particularly in emerging regions where modern retail competition is intensifying. However, limited empirical studies have examined the determinants of loyalty in small-scale grocery businesses in Eastern Indonesia. This study investigates the effect of product quality and service quality on consumer loyalty at Bone Star Wholesale Store in Sorong City. Grounded in Signal Theory, product and service quality are conceptualized as positive signals that influence consumer trust and repeat purchase behavior. A quantitative approach was employed using purposive sampling, involving 102 customers. Data were analyzed using multiple linear regression. The findings reveal that both product quality (β = 0.525; p < 0.001) and service quality (β = 0.370; p < 0.001) have positive and significant effects on consumer loyalty, both partially and simultaneously. The model explains 66.7% of the variance in customer loyalty (Adjusted R² = 0.667), indicating strong predictive power. The results highlight that the synergy between reliable products and responsive service strengthens long-term customer relationships. The study contributes to the limited literature on traditional retail loyalty in developing regions and provides practical implications for small grocery businesses seeking to enhance customer retention through quality-based competitive strategies.
Co-Authors Ahmad Abul Khair Aisyah Fajriantini Akmal Ridwan Fajriantini, Aisyah Kamaluddin Muhammad Nur Madani Munifa Ulfah Nurfadhila Widya Digor Mufti