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All Journal Al-Musthofa: Journal of Sharia Economics Jurnal Dinamika Ekonomi Syariah
Khurul Aimmatul Umah
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Library & Information Science

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ANALISIS PROGRAM SEHATI TERHADAP AKSELERASI INDUSTRI HALAL DI WISATA RELIGI SUNAN DRAJAT LAMONGAN Fithrotin; Khurul Aimmatul Umah; Vika Madinatul Ilmi
Jurnal Dinamika Ekonomi Syariah Vol 12 No 1 (2025): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Institut Agama Islam Pangeran Diponegoro Nganjuk

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Abstract

This research aims to accelerate the development of the halal industry in the Sunan Drajat Paciran Religious Tourism area, Lamongan, through the assistance of the selfdeclare program. The activities are focused on Micro and Small Enterprises (MSEs) which have great potential in the religious tourism sector and the halal economy. The Community-Based Research (CBR). The results of the assistance show an increased understanding of MSE actors about the importance of halal certification. In addition, this program has succeeded in strengthening local product branding and opening access to a wider market. Obstacles found include a lack of understanding of the halal concept and limited human resources. This research contributes to the improvement of MSE competitiveness and the development of inclusive halal tourism.
ANALISIS PROGRAM SEHATI TERHADAP AKSELERASI INDUSTRI HALAL DI WISATA RELIGI SUNAN DRAJAT LAMONGAN Fithrotin; Khurul Aimmatul Umah; Vika Madinatul Ilmi
Jurnal Dinamika Ekonomi Syariah Vol. 12 No. 1 (2025): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Universitas Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/jdes.v12i1.1268

Abstract

This research aims to accelerate the development of the halal industry in the Sunan Drajat Paciran Religious Tourism area, Lamongan, through the assistance of the selfdeclare program. The activities are focused on Micro and Small Enterprises (MSEs) which have great potential in the religious tourism sector and the halal economy. The Community-Based Research (CBR). The results of the assistance show an increased understanding of MSE actors about the importance of halal certification. In addition, this program has succeeded in strengthening local product branding and opening access to a wider market. Obstacles found include a lack of understanding of the halal concept and limited human resources. This research contributes to the improvement of MSE competitiveness and the development of inclusive halal tourism.
Strategi Pemasaran Bank Syariah Indonesia KCP Lamongan dalam Meningkatkan Produk Gadai Emas Khurul Aimmatul Umah; Moh. Sahlul Khuluq; Umah, Shoffi Rohmatul
Al-Musthofa: Journal of Sharia Economics Vol. 8 No. 2 (2025): Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Tarbiyatut Tholabah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58518/al-musthofa.v8i2.4105

Abstract

Penelitian ini bertujuan untuk mendeskripsikan strategi pemasaran yangditerapkan Bank Syariah Indonesia (BSI) KCP Lamongan dalam meningkatkanproduk gadai emas serta menilai efektivitasnya. Metode penelitian yang digunakanadalah pendekatan kualitatif dengan jenis studi kasus. Data diperoleh melaluiobservasi, wawancara, dan dokumentasi, kemudian dianalisis dengan tahapanpengumpulan data, reduksi data, penyajian data, serta penarikan kesimpulan. Hasilpenelitian menunjukkan bahwa BSI KCP Lamongan menerapkan strategi pemasaranmelalui segmentasi, targeting, positioning (STP), dan bauran pemasaran (produk,harga, tempat, promosi). Strategi unggulannya adalah harga ujrah yang relatifmurah, proses transaksi cepat dan mudah, lokasi strategis, serta promosi aktifmelalui media sosial, brosur, dan kerjasama dengan agen. Efektivitas strategi dinilaicukup tinggi, terbukti dari meningkatnya jumlah nasabah dan volume transaksigadai emas setiap tahunnya.
Co-Authors fithrotin Moh. Sahlul Khuluq Umah, Shoffi Rohmatul Vika Madinatul Ilmi