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Pengaruh Kualitas Pelayanan dan Harga Terhadap Keputusan Penggunaan GoRide dan GrabBike di Yogyakarta Elfa Fachrida Mahasani; Tri Harsini Wahyuningsih
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 2, No 1 (2021): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v2i1.234

Abstract

Abstract This study aims to examine the effect of service quality and price on the decision to use GoRide and GrabBike in Yogyakarta. Data were collected using a questionnaire. The population in this study were all GoRide or GrabBike users in Yogyakarta. The samples in this study were 130 GoRide users and 130 GrabBike users, which were taken using a simple random sampling method. The data analysis technique used is multiple linear regression analysis and compare means. The results showed that partially, service quality had a positive and significant effect on the decision to use GoRide, but had no effect on GrabBike users. Price has a positive and significant effect on decisions to use GoRide and GrabBike. The results of the compare means test show that there are no differences in the factors that influence the decision to use GoRide or GrabBike in Yogyakarta.
Komitmen Organisasional, Kepuasan Kerja, Kepemimpinan Transformasional dan Pengaruhnya terhadap Organizational Citizenship Behavior Widiyanti Nur Chabib; Tri Harsini Wahyuningsih
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 3, No 1 (2022): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v3i1.303

Abstract

The purpose of this study was to analyze organizational commitment, job satisfaction, transformational leadership, and its effect on organizational citizenship behavior (OCB) at the regional water company (PDAM). This company is a source of local revenue that is engaged in providing clean water for the community. Data were taken using a questionnaire from a sample of 130 permanent employees who were determined by purposive sampling using the Slovin method. Data analysis used t test, multiple linear regression, and F test. Partially, organizational commitment had no effect on OCB, while job satisfaction had a positive effect (0.234) and significant (0.018) on OCB. Transformational leadership has a positive (0.497) and significant (0.000) effect on OCB. Simultaneously organizational commitment, job satisfaction, and transformational leadership affect OCB.
Pengaruh Work-Life Balance, Salary Satisfaction, dan Leadership Terhadap Work Engagement Pegawai Sekda Kabupaten Sleman Adelyn Chusna Yasmine; Tri Harsini Wahyuningsih
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 4, No 2 (2023): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v4i2.456

Abstract

This study aims to determine the effect of work-life balance, salary satisfaction, and leadership on the work engagement of employees of the Sekretariat Daerah Kabupaten Sleman. This research was conducted from December 2022 to January 2023 at the Sekretariat Daerah Kabupaten Sleman. The data were collected using a questionnaire. The population in this study were all PNS/ASN employees in the Sekretariat Daerah Kabupaten Sleman, totaling 159 employees, and the collection was carried out using a saturating sampling technique. The data analysis technique used is multiple linear regression. The results of this study indicate that work-life balance (X1) has no effect on work engagement (Y), salary satisfaction (X2) has no effect on work engagement (Y), and leadership (X3) has a positive and significant effect on work engagement (Y). Adjusted R Square value is 20.6%, means that 20.6% of work engagement variables can be explained by independent variables (work-life balance, salary satisfaction, and leadership), while the remaining 79.4% is explained by other variables not found in this study.
Pengaruh Pemasaran Digital, Citra Produk, dan Perilaku Konsumen terhadap Keputusan Pembelian Mie Gacoan di Yogyakarta pada Masa Pandemi Covid-19 Puspitasari Putri Handayani; Tri Harsini Wahyuningsih
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 3, No 2 (2022): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v3i2.347

Abstract

This study aims to analyze the effect of digital marketing, product image, and consumer behavior on purchasing decisions for Mie Gacoan in Yogyakarta during the Covid-19 pandemic. Samples were taken using a non-probability sampling technique using a purposive sampling method, who had bought gacoan noodles in Yogyakarta during the Covid-19 pandemic. 165 respondents in this study filled out a questionnaire via a google form. After the data has been collected, instrument tests, basic assumption tests, and classical assumption tests are carried out. All data pass the test, the proceed with hypothesis testing. The results of the t-test and multiple linear regression show that digital marketing has a positive and significant effect on purchasing decisions, product image variables, and consumer behavior. Based on the coefficient of determination test (Adjusted ) it was found that 46.6% of purchasing decisions for gacoan noodles in Yogyakarta can be explained by digital marketing, product image, and consumer behavior, while the remaining 53.4% is explained by other variables which were not included in this study.
Pengaruh Stres Kerja, Lingkungan Kerja Fisik, dan Motivasi Kerja terhadap Kepuasan Kerja Pegawai Dinas Tenaga Kerja Kabupaten Sleman Puti Wijiasih; Tri Harsini Wahyuningsih; Dian Astrini Amir
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 1, No 2 (2020): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v1i2.192

Abstract

This research aims to analyze the influencejobstress, physical work environment and jobmotivationto the employee’sjobsatisfactionDinas Tenaga KerjaKabupatenSleman. This research was conducted on December 2019 Dinas Tenaga KerjaKabupatenSleman. The data collection was carried out using a questionnaire. The population in this study were all employees of the Dinas Tenaga KerjaKabupatenSleman. The sample in this study were 35 employees of the Sleman Regency Manpower Office, and the sample was taken by census. The data analysis technique used is multiple linear regression analysis. The results of this study indicate that partially, job stress has a negative and significant effect on employee job satisfaction, physical work environment has a positive and significant effect on employee job satisfaction, and motivation has a positive and significant effect on employee job satisfaction.
Pengaruh Gaya Kepemimpinan Transformasional, Beban Kerja, dan Kompensasi terhadap Turnover Intention Karyawan Bank BDE Yogyakarta Sarjono Daru Prihatin; Tri Harsini Wahyuningsih
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 4, No 1 (2023): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v4i1.411

Abstract

The purpose of this study was to analyze the effect of transformastional leadership style, workload, and compensation on employee turnover intention of Bank Bhakti Daya Ekonomi (BDE) Yogyakarta. Bank BDE is one of the private BPRs in Yogyakarta that serves the micro, small and medium business sector with 178 employees. This company has received an award in the 2020 Infobank award as a BPR with the title “VERY GOOD” for its financial performance. A sample of 123 employees was determined using the slovin method which was then taken from all existing branch offices using a proportionate stratified random sampling technique. The instrument test was carried out after the data was collected, followed by a normality test as well as a classic assumption test to then test the hypothesis. Based on testing with the t test and multiple regression, it was found that the transformational leadership style has no effect on turnover intention because of the significance value of 0,685. Workload has a positive effect on employee turnover intention because the results of the t test show a significance value of 0,000 intention, as indicated by the results of the t test which has a significance value of 0,003 and a regression coefficient of -0,089. The variable ability of transformational leadership style, workload, and compensation in explaining variations in turnover intention is 40,3%, the rest is explained by other variables not examined.
Pengaruh Kepemimpinan, Motivasi, dan Pengawasan terhadap Tingkat Disiplin Kerja Pegawai Dinas Kependudukan dan Pencatatan Sipil Kabupaten Cilacap Febrika Indriani Saputri; Tri Harsini Wahyuningsih
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 2, No 2 (2021): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v2i2.264

Abstract

This study aims to analyze the influence of leadership, motivation, and supervision on the level of work discipline of the Cilacap Regency Population and Civil Registration Office. The sample was taken using purposive sampling with the criteria of employees who have worked for more than 2 (two) years, as many as 86 people. Data analysis used multiple linear regression. Partial research results show that leadership has a positive effect (0.266) and significant (0.001) on the level of employee work discipline, motivation has a positive effect (0.160) and significant (0.022) to the level of employee discipline and supervision has a positive effect (0.050) and not significant (0.470) on the level of employee work discipline. Thus, it means that leadership has an effect on work discipline, motivation has an effect on work discipline, and supervision has no effect on work discipline for employees at the Department of Population and Civil Registration of Cilacap Regency.