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Ralina Transistari
STIM YKPN Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Product Diversity, Price Perception, Location, dan Service Quality terhadap Repurchase Intention Konsumen Kopi Njongke Yogyakarta Nurul Offia Fatimah; Ralina Transistari
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 3, No 2 (2022): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v3i2.342

Abstract

This study aims to analyze the effect of product diversity, price perception, location, and service quality on repurchase intention of Kopi Njongke Yogyakarta consumers. The sampling technique used purposive sampling method. Data was obtained by distributing questionnaires to 121 respondents. Data analysis was performed using multiple linear regression method. Before the regression was carried out, the instrument was tested, namely the validity and reliability test, the basic assumption test was the normality test, the classical assumption test which included the multicollinearity test and the heteroscedasticity test. and data analysis using f test (Goodness of Fit), t test, and coefficient of determination. The results showed that there was no significant effect of product diversity and location on repurchase intention, while price perception and service quality had a positive effect on repurchase intention. The coefficient of determination of the results of this study was 0.550, indicating that the product diversity, price perception, location, and service quality variables contributed 55% to the repurchase intention variable. The results of this study can enrich references related to the variables studied and can also be a consideration for businesses in the culinary field to increase consumer repurchase intention.
Pengaruh Insentif Finansial, Motivasi, dan Stres Kerja terhadap Kepuasan Kerja Mitra Driver GoRide Nina Desty Aspirariana Aksa; Ralina Transistari
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 2, No 1 (2021): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v2i1.230

Abstract

Abstract This study aims to analyze the effect of financial incentives, motivation, and job stress on the job satisfaction of GoRide drivers of PT Aplikasi Karya Anak Bangsa in Yogyakarta. The number of samples used in this study was 356 GoRide driver-partners, with the data collection method using a questionnaire measured by a Likert scale. The analytical method used is multiple linear regression analysis. The results showed that financial incentives and motivation positively affect the job satisfaction of GoRide drivers, while job stress does not affect the job satisfaction of GoRide drivers. The three independent variables can explain the effect of 42.7% on the job satisfaction variable, while the rest is explained by other variables not included in this study.
Konflik Peran terhadap Komitmen Organisasi melalui Kepuasan Kerja Sebagai Variabel Intervening Dwi Lestari; Ralina Transistari
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 1, No 2 (2020): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v1i2.185

Abstract

This study aims to “analyze the effect of role conflict on organizational commitment, role conflict on job satisfaction, the effect of job satisfaction on organizational commitment, and to analyze the effect of role conflict on organizational commitment through job satisfaction as an intervening variable for employees of STIM YKPN Yogyakarta.” The independent variable in this study is role conflict, the dependent variable is organizational commitment and the intervening variable is job satisfaction. This research uses quantitative methods with linear regression data analysis, path analysis, and Sobel test.” The sampling technique uses non-probability with a saturated sampling method. The sample studied was 38 permanent employees of STIM YKPN Yogyakarta consisting of 18 administrative employees and 20 maid service employees. The results obtained from this study are role conflict does not affect employee organizational commitment, but role conflict affects job satisfaction, and job satisfaction affects organizational commitment. This study also found that “role conflict affects organizational commitment through job satisfaction as an intervening variable
Pengaruh Harga, Electronic Word of Mouth, dan Celebrity Endorser terhadap Purchase Decision pada Distro CRSL di Yogyakarta Alfiana Isnaini; Ralina Transistari; Ilman Taufiq Lazuardy
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 5, No 2 (2024): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v5i2.524

Abstract

This research aims to determine the influence of price, electronic word of mouth, and celebrity endorsers on purchase decisions at CRSL distribution in Yogyakarta. This type of research is descriptive quantitative research with a non-probability sampling method and the sampling technique using purposive sampling. This research involves 100 respondents from the entire population of CRSL consumers in Yogyakarta. Data analysis tool using SPSS version 26. The results of this study indicate that price does not affect purchase decisions, while electronic word of mouth and celebrity endorsers have a positive influence on purchase decisions at CRSL distro in Yogyakarta.
Optimasi Persediaan Bahan Baku Kain Produk Garmen dengan Metode Economic Order Quantity Dyah Antika Septiana; Ralina Transistari; Jovita Angela
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 3, No 1 (2022): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v3i1.297

Abstract

The Economic Order Quantity (EOQ) method has been well-known because of various research in operations management. However, in execution, this method is highly unique because it may consider several costs, including quantity discounts, to get optimal results. Furthermore, it is still quite rare for research related to inventory control in the garment manufacturing industry. This study aims to examine how the inventory control system for fabric raw materials uses the EOQ method, along with a comparative analysis of the cost of purchasing optimal fabric raw materials using quantity discounts. This quantitative descriptive nuance research took place at PT. Westa Pusaka Kusuma Yogyakarta (PT. WPK) as the object of research, by selecting four types of garment fabrics. The result is that the total inventory costs of the four types of fabrics much smaller than those that did not use EOQ optimization method.
Pengaruh Experiential Marketing terhadap Minat Pembelian Ulang melalui Kepuasan Konsumen sebagai Variabel Intervening Isnain Kharolina; Ralina Transistari
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 2, No 2 (2021): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v2i2.259

Abstract

This study aims to analyze the effect of experiential marketing on consumer repurchase intention in a café, either directly or mediated by customer satisfaction. Sampling with non probability sampling method using purposive sampling technique. The number of respondents as many as 135 people who are consumers of Cafe MJ in Purwokerto. The data analysis method in this research is Path Analysis. The results showed that experiential marketing has a positive effect on customer satisfaction, experiential marketing has no effect on repurchase intention, customer satisfaction has a positive effect on repurchase intention, and experiential marketing has an indirect effect on repurchase intention through customer satisfaction.
Co-Authors Alfiana Isnaini Dwi Lestari Dyah Antika Septiana Ilman Taufiq Lazuardy Isnain Kharolina Jovita Angela Nina Desty Aspirariana Aksa Nurul Offia Fatimah