Burhan Bungin
Universitas Ciputra

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The Exploration Study of Entrepreneurial Leadership as Strategic Asset in Ciputra Group Lily Ambarwati Saksono; Burhan Bungin; Denny Bernardus
Binus Business Review Vol. 16 No. 1 (2025): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v16i1.12097

Abstract

In the era of the Industrial Revolution 4.0, which is full of uncertainty, a leader who has a combination of leadership qualities and entrepreneurial spirit is needed for organizational growth, development, and sustainability. The research explored the dimensions of entrepreneurial leadership exemplified by Ciputra, the founder of Ciputra Group. It explored how these dimensions influenced the behavior of leaders who interacted directly with him. The research applied a post-positivist qualitative approach with a Simple Research Design (SRD) and the Coding Color Analysis Procedure (CCAP) to analyze the data. The primary data collection method was conducted through interviews with five informants. The results identify 10 dimensions of entrepreneurial leadership, including resilience, which has yet to be highlighted in previous related research. Resilience, in particular, is notably present among Ciputra Group leaders. Additionally, the results reveal five influences of Ciputra in entrepreneurial leadership dimensions on the behavior of leaders who interact directly with him. The findings are intended to inspire and provide valuable insights to leaders, especially founders, seeking to enhance their organizational performance and sustainability. By understanding and adopting these entrepreneurial leadership dimensions, leaders can better navigate the complexities of today’s business environment and drive their organizations toward tremendous success.
The Role of Value Co-Creation On School Image and Parent Loyalty Ardiana Kurniasari; Christian Herdinata; Burhan Bungin
Nidhomul Haq : Jurnal Manajemen Pendidikan Islam Vol. 10 No. 3 (2025): Transformative Islamic education management
Publisher : Prodi Manajemen Pendidikan Islam Universitas KH Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/ndhq.v10i3.270

Abstract

Increasing competition among educational institutions and the growing involvement of parents in educational services have encouraged schools to adopt more collaborative and value-oriented strategies. However, empirical evidence on how parental value co-creation behavior contributes to school image and parental loyalty, particularly in the context of basic education, remains limited. This study investigates the role of parental value co-creation behavior in shaping school image and fostering parental loyalty in elementary education. Drawing on service-dominant logic, an integrated conceptual framework is proposed in which parental value co-creation behavior influences parental loyalty both directly and indirectly through school image. Data were collected from parents of elementary school students in Surabaya, East Java, Indonesia. A total of 370 online questionnaires were distributed, with 170 valid responses analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that both parental participation behavior and parental citizenship behavior have a significant positive effect on school image. Furthermore, school image is found to positively influence parental loyalty and to mediate the relationship between value co-creation behavior and loyalty. These findings suggest that schools that actively encourage and facilitate parental involvement are able to create a supportive and collaborative educational environment, thereby strengthening institutional image and enhancing parental commitment. This study contributes to the limited literature on value co-creation in basic education by empirically demonstrating the mediating role of school image. Practically, the findings highlight the strategic importance of parental involvement as an educational marketing approach to improve school reputation and stimulate positive word-of-mouth. Future studies may involve other stakeholders and explore different regional contexts.