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All Journal ARIMA : Jurnal Sosial Dan Humaniora JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
Siti Nurpadilah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Kualitas Pelayanan Dan Promosi Terhadap Kepuasan Konsumen Pada Fitri Rias Di Ranca Iyuh Tangerang Banten Siti Nurpadilah; Renny Anggraini
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 1 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i1.4012

Abstract

This research aims to find out how much influence Service Quality and Promotion has on Consumer Satisfaction at Fitri Rias in Ranca Iyuh Tangerang Banten Partially or Simultaneously. The method used by researchers is a quantitative method. The population in this study were all consumers at Fitri Rias Ranca Iyuh Tangerang Banten. The sample collection technique used the Slovin formula which obtained a sample of 60 respondents. This research uses a questionnaire as a data collection tool. The data analysis method used is multiple linear regression analysis. The research results show that the value of tcount > t table (6.183 > 2.001) with a significance level of (0.000<0.050) which means that Service Quality has a positive and significant effect on Consumer Satisfaction. The calculated t value > t table (3.707 > 2.001) with a significance level of (0.000<0.050) which means that promotion has a positive and significant effect on consumer satisfaction. Apart from that, service quality and promotion simultaneously influence consumer satisfaction. This can be seen based on the calculated F value > F table (25.682 > 3.160) with a significance level of (0.000 < 0.050). With the multiple linear regression equation Y= 16.004+0.442X1+0.267X2
Peran Kebudayaan Bali Aga Dalam Mempertahankan Identitas Desa Trunyan di Era Globalisasi Siti Nurpadilah; Shafa Ayla Zahra; Belva Sulaikha Ivana; Ferlian Luri Sasta Zega; Muhammad Alki Rizky Darmawan Putra; Sarah Nailah Alifah; Mulyadi
ARIMA : Jurnal Sosial Dan Humaniora Vol. 3 No. 2 (2025): November
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/arima.v3i2.6347

Abstract

Artikel ini membahas peran kebudayaan Bali Aga dalam mempertahankan identitas sosial dan budaya masyarakat Desa Trunyan di tengah pengaruh globalisasi yang semakin kuat. Globalisasi membawa perubahan terhadap nilai-nilai tradisional, sistem sosial, dan gaya hidup masyarakat adat. Meskipun demikian, masyarakat Trunyan tetap mampu menjaga jati dirinya melalui pelestarian tradisi, kepercayaan, serta kearifan lokal yang diwariskan secara turun-temurun. Penelitian ini menggunakan metode studi kepustakaan dengan menelaah berbagai sumber tertulis, seperti buku, jurnal, dan hasil penelitian terdahulu yang berkaitan dengan kebudayaan Bali Aga dan masyarakat Trunyan. Hasil kajian menunjukkan bahwa kebudayaan Bali Aga memiliki peran penting sebagai landasan dalam mempertahankan identitas masyarakat Trunyan, yang tercermin dalam praktik adat, nilai sosial, dan sistem keagamaan yang masih dijaga di tengah modernisasi. Upaya pelestarian dilakukan melalui penguatan nilai-nilai budaya, pendidikan berbasis lokal, serta pengelolaan pariwisata yang selaras dengan adat. Dengan demikian, kebudayaan Bali Aga menjadi simbol identitas sekaligus sarana adaptasi masyarakat Trunyan terhadap tantangan globalisasi.
Co-Authors Belva Sulaikha Ivana Ferlian Luri Sasta Zega Muhammad Alki Rizky Darmawan Putra MULYADI Renny Anggraini Sarah Nailah Alifah Shafa Ayla Zahra