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All Journal International Journal of Sociology and Law Proceeding of The International Conference on Management, Entrepreneurship, and Business
Md. Amran Hossain
Unknown Affiliation
Decision Sciences, Operations Research & Management Law, Crime, Criminology & Criminal Justice

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The Power of Social Media in Driving Political Change: A Case Study on Bangladesh’s Regime Change in 2024 Md. Amran Hossain; Md Mahady Hasan; Neel Wasantha
International Journal of Sociology and Law Vol. 2 No. 1 (2025): International Journal of Sociology and Law
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijsl.v2i1.405

Abstract

Social media is one of the most powerful tools brought into new opportunities not only for the marketing sector but also in the political sector for establishing networks within society, sharing information, and making awareness within the communities. SMN provides an exclusive platform for independent discussion for everybody. The former Prime Minister Sheikh Hasina was the head of the state and ruling the country under her power. The country was run consecutively for 3 terms, nearly 16 years without holding a free and fair election. This empirical case study is conducted to examine the power of social media in driving political change in Bangladesh. Secondly, how does the social media networking (SMN) platform impact changing the Gen Z mindset? Thirdly, how the social media tools has been used by the celebrity to mobilize the mass protest to remove the autocrat government in Bangladesh. On the other hand, to evaluate the opposition party like BNP gets benefit from the social media to get enough public strength to remove the autocratic government in Bangladesh. The survey was conducted to collect data through the questionnaire and 495 samples collected from all across Bangladesh. Meanwhile, non-random sampling techniques were also applied to get sample units in this research. The data was analyzed by using the SPSS software to get actual output. The collected all data was summarized to find out the frequency, percentage, correlation between the variables, and mean score of the research. The participant of respondents indicates the social media platform has influence on mass mobilization to change the regime in Bangladesh. The finding of the result shows that Facebook, Messenger, WhatsApp and TikTok are the favorite platforms used during the student movement. The significant of the result shows that social media was playing a vital key role in mobilizing all parties together and shaping the public opinion in one path to remove the Prime Minister of Sheikh Hasina on August 5th 2024.
The Effectiveness of Soft Liquor Product Placement as a Dark Marketing Strategy and Its Influence on Consumer Purchase Intention. Md. Amran Hossain; Mendis Sanoj; Perera Nilantha
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 1 No. 1 (2024): June : Proceeding of the International Conference on Management, Entrepreneursh
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v1i1.106

Abstract

Product placement is a promotional strategy which can be identified as a purposeful incorporation of product into an influential manner with a use of any other media. However, most of the countries have prohibited advertising soft liquor products via traditional media because of health issues caused by soft liquor products. Thus, the soft liquor manufacturers tended to invest in product placement. This paper reports the findings of how product placement influence on consumer purchases intention of soft liquor products. The study has focused on investigating the possible reasons for consumers to influence on product placement strategies and the product elements that they exposed to and used to, even in the presence of a wider range. Suggestions for further research are presented in the form of propositions.
Co-Authors Md Mahady Hasan Mendis Sanoj Neel Wasantha Perera Nilantha