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All Journal JAMU : Jurnal Abdi Masyarakat UMUS
Dewi, Yanuar Kusuma
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Pengembangan Digital Marketing Dalam Peningkatan Omset Pada Deka Craft Desa Penggarit Kecamatan Taman Pemalang Handayani, Tri; Erfandi, Eli; Murdianingsih, Dian; Dewi, Yanuar Kusuma
JAMU : Jurnal Abdi Masyarakat UMUS Vol. 5 No. 01 (2024): Agustus
Publisher : LPPM Universitas Muhadi Setiabudi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46772/jamu.v5i01.1257

Abstract

This community service activity was carried out at the Deka Craft wood craft, Penggarit Village, Sirandu Hamlet, Pemalang Regency. It aims to help empower the economy through business management, especially in Deka Craft. This assistance is focused on 1.) Marketing Management, namely: effective marketing and promotion through social media. 2.) Business Management Assistance, namely: upgrading MSME banners, improving product packaging during the delivery process. At the end of this mentoring activity, you get banners and logo stickers along with packaging boxes so that when shipping goods it is safer and more attractive and promotional media through social media.
Co-Authors Erfandi, Eli Murdianingsih, Dian Tri Handayani