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AKTIVITAS JURNALIS DI INSTAGRAM SEBAGAI KANAL DISTRIBUSI BERITA @Ceklissatu Melati, Levinda; Kusumadinata, Ali Alamsyah
JP2N : Jurnal Pengembangan Dan Pengabdian Nusantara Vol. 2 No. 2 (2025): JP2N: Januari-April 2025
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/81fwk689

Abstract

Perkembangan teknologi dan media sosial telah mengubah cara masyarakat mengonsumsi berita. Instagram sebagai salah satu platform media sosial yang populer menawarkan berbagai fitur yang memungkinkan distribusi berita secara visual dan interaktif. Penelitian ini bertujuan untuk menganalisis efektivitas Instagram sebagai kanal distribusi berita oleh @Ceklissatu. Dengan menggunakan metode observasi dan wawancara, penelitian ini mengkaji strategi distribusi berita, keterlibatan audiens, serta dampak penggunaan Instagram terhadap penyebaran informas dan memahami efektivitas penggunaan instagram sebagai kanal distribusi berita di @ceklissatu serta menganalisis frekuensi posting, jenis konten yang dibagikan, engagement (like, komentar, share, dan save), serta jumlah followers. Hasil penelitian menunjukkan bahwa Instagram efektif dalam meningkatkan jangkauan berita dan keterlibatan audiens, meskipun terdapat tantangan dalam mempertahankan tingkat interaksi yang konsisten.
PERAN KOMUNIKASI DAN TEKNOLOGI INFORMASI DALAM MENINGKATKAN KAPASITAS PETANI PADI alamsyah, ali; Sumah, Astrid Sri Wahyuni; Ruhimat, Ruhimat; Safitri, Resi; Melati, Levinda; Toruan, Miguel Laurensius Lumban
Jurnal Sosial Humaniora Vol. 17 No. 1 (2026): Jurnal Sosial Humaniora
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jsh.v17i1.22303

Abstract

The role of communication in Information and Communication Technology (ICT) to improve the capacity of rice farmers is not just a utopia, but can become a reality. The purpose of this study is to examine the role of communication and ICT in improving the capacity of farmers. The research used a quantitative approach with a survey of 114 rice farmers in Ogan Ilir Regency, South Sumatra. The data were analyzed descriptively and inferentially with a correlation test to examine the relationship between ICT variables (social media ownership, digital information sources, and social media support) and farmer capacity and income. The findings show that the adoption rate of basic ICT, particularly social media ownership, has reached 59.6%. However, its use as a source of specific agricultural information is still low (10.5%), with farmers relying more on traditional methods such as discussions in farmer groups (78.1%) and extension workers (58.8%). Correlation analysis proves that there is a significant positive relationship between social media ownership and farmer capacity (r=0.342), between digital information sources and information management skills (r=0.287), and between social media support and improvement (r=0.305). Communication and ICT play a strategic role as an information bridge in improving farmer capacity. The research findings underscore the importance of integrating traditional communication systems (extension workers and farmer groups) with digital platforms to create a more effective support system and accelerate digital transformation in the agricultural sector.