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All Journal JIMAD : Jurnal Ilmiah Multidisiplin
Sariwana, Sariwana
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Health Professions Languange, Linguistic, Communication & Media

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Pengaruh Harga Dan Lokasi Terhadap Keputusan Pembelian Konsumen Pedagang Kaki Lima Jalan Garuda Wekke’e Sariwana, Sariwana
JIMAD : Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2025): JIMAD : Jurnal Ilmiah Multidisiplin (January)
Publisher : Asosiasi Guru dan Dosen Seluruh Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59585/jimad.v2i2.251

Abstract

Business competition between business actors is currently increasingly fierce, namely competition that increasingly tends to change in technology. Street vendors on Jalan Garuda Wekke'e are business actors who need to innovate marketing strategies to increase their sales turnover by understanding the factors that influence consumer purchasing decisions. The emergence of consumers shopping on sidewalks has resulted in a lack of shoppers in shopping centers. The formulation of the problem in this research is whether there is an influence of price and location on consumer purchasing decisions of street vendors on Jalan Garuda Wekke'e. The aim of this research is to determine the influence of price and location on consumer purchasing decisions of street vendors. This research is quantitative research. The population used in this research is consumers who have/have shopped at street vendors on Jalan Garuda Wekke'e. The sample for this research was 50 respondents, taken using the Non-Probability Sampling technique with an accidental sampling approach. The analytical methods used include validity and reliability tests, classical assumption tests, multiple regression analysis, hypothesis testing via the t test and f test, as well as analysis of the coefficient of determination (R2). The results of the research show that: Price has no influence on purchasing decisions. Location has a positive effect on purchasing decisions. Meanwhile, together (simultaneously) the Price and Location variables have a positive influence on the Purchasing Decision variable.
Pengaruh Preferensi Belanja Konsumen Pasar Tradisional dan Pasar Modern di Kota Parepare (Studi Kasus Pasar Lakessi dan Minimarket) Sariwana, Sariwana
JIMAD : Jurnal Ilmiah Multidisiplin Vol. 3 No. 3 (2026): JIMAD : Jurnal Ilmiah Multidisiplin (April)
Publisher : Asosiasi Guru dan Dosen Seluruh Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59585/jimad.v3i3.1053

Abstract

The research aims to identify the characteristics of respondents and consumer households and their shopping preferences at Lakessi Market and minimarkets (Indomaret and Alfamart). The research uses quantitative descriptive analysis. The number of households within a 500 meter radius of the Kuripan Market location reached 348 households. The minimum sample is 78 households. Data collection techniques through closed interviews in questionnaires. The research results show that around 70% of respondents prefer to shop at Kuripan Market, while 30% choose minimarkets. The main reason for choosing Kuripan Market is the availability of fresh fish, vegetables and fruit, as well as bargaining. On the other hand, 39% of respondents chose to shop at Indomaret, while 48% chose Alfamart. The main reasons for shopping at minimarkets are closer distance, more affordable prices, a more complete selection of goods, as well as cleanliness and comfort.
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