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All Journal Multidisciplinary Indonesian Center Journal Prosiding International Conference on Sustainable Innovation (ICoSI)
Sholihul Absor
Universitas Muhammadiyah Surabaya
Religion Agriculture, Biological Sciences & Forestry Humanities Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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The Effect of Counselling about Exclusive Breastfeeding on the Knowledge and Attitude of Pregnant Mother Hassita Nadia Silkviana; Sholihul Absor; Annisa Nurida; Gina Noor Djalilah
Proceedings International Conference on Sustainable Innovation (ICoSI) Vol. 1 No. 1 (2021): Maximizing Opportunities and Research for a Better Life
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/icosi.v3i1.27

Abstract

Preliminary : Giving a exclusive breast milk for 0-6 month baby are very important to provide a better life for baby growth. The exclusive breast milk at Indonesia has reached the target that was 65.16 percent. In east Java it has reached until 79.20 percent suitable with the advice from ministry of health, that was 80 percent. The percentage of exclusive breast milk at Sraturejo village was so low that was 42.96 percent. Then this problem needs to be studied further more. This research use counselling methods provide information, in still confidence in the community abd increase knowledge, skills and attitudes. Purpose : This research have a purpose to know the effect of exclusive breast milk’s counseling for the knowledge and attitude of expectant mother in Desa Sraturejo, the region of Puskesmas Kecamatan Baureno Kabupaten Bojonegoro at 2019. Method : This research have cross sectional with one group pretest – post test as the types of research. The participants from this research was all of the expectant mother in Sraturejo village , the region of Public Health Center Baureno Distric, Bojonegoro Regency at October 2019 with 32 person as the participants for this research. The sample for this research was a expectant mother who attend to exclusive breast milk’s counseling in Sraturejo Village the region of Public Health Center Baureno Distric and Sraturejo Village Baureno District, Bojonegoro Regency. The instrument used in the research was a questionnaire with data analytics use paired sample t-test statistic. Result : From the research result show that knowledge before the counseling program got score 25.66 and attitude got score 9.50. After having a counseling as the score have improve to 29.63 as the knowledge’s score and 14.00 as the attitude’s score. Conclusion : From the research result can be concluded that a counseling as the way of promoting healthiness influence people to improve the knowledge and attitude from expectant mother to giving exclusive breast milk. Most of the expectant mother was a working mother and 2 of them have a elementary school’s level of education.
EFFECT OF MARKETING COMMUNICATION ON BRAND EQUITY AND PATIENT DECISIONS CHOOSING OBSTETRIC AND GYNECOLOGY SERVICES AT RSI HASANAH MOJOKERTO Nida Urrahmah; Heru Suswojo; Sholihul Absor
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 3 (2025): Vol. 2 No. 3 Edisi Juli 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i3.830

Abstract

The purpose of this study is to analyze the effect of marketing communication on brand equity and patient decision choosing obstetric and gynecological services at RSI Hasanah Mojokerto. The independent variable in this study is marketing communication, while the dependent variable is the patient decision, and brand equity is a variable mediator between marketing communication and patient decision. The sample of this research were BPJS patients at RSI Hasanah Mojokerto from March to May 2025 who have finished the services of obstetric and gynecological, both outpatient and inpatient. A total of 52 respondents were obtained as samples in this research. This study uses an explanatory survey research design, which involves searching and collecting primary data by directly asking questions to respondents and analyzing the effects among variables to prove the hypothesis. Data analysis using path analysis with SEM-PLS. The results of the study show that the original sample value of the direct relationship between marketing communication and patient decision is +0.101 with a P-value of 0.226. Meanwhile, the original sample values when mediated by brand equity as the mediator variable between marketing communication and patient decision are +0.680 and +0.762 with a P-value of 0.000 at a significance level of 0.05. Thus, it can be concluded that brand equity can act as a mediator between marketing communication and patient decision. With good marketing communication, the brand equity of the Hospital will increase, thereby improving patients' decision choosing obstetric and gynecological services at RSI Hasanah Mojokerto.
Co-Authors Annisa Nurida Gina Noor Djalilah Hassita Nadia Silkviana Heru Suswojo Nida Urrahmah