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All Journal Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya Jurnal Point Equilibrium Manajemen dan Akuntansi
Yasnida, Yasnida
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Daya Tarik , Aksesbilitas Dan Fasilitas Terhadap Keputusan Berkunjung Di Objek Wisata Puncak Lawang Yasnida, Yasnida; Kartini, Kartini; Mardoni, Afrizal
Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya Vol 4 No 1 (2025): Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya - JPPISB
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jppisb.v4i1.1881

Abstract

The existence of tourist attractions in Puncak Lawang is a special attraction for the existence of tourist attractions in Puncak Lawang, especially those who want to enjoy the natural atmosphere at Puncak Lawang. The purpose of this study was to determine the effect of attractiveness, accessibility and facilities on the decision to visit the Puncak Lawang tourist attraction. The object of this study was at Puncak Lawang which is located in Agam Regency. The population in this study were consumers who had visited the Puncak Lawang tourist attraction with an unknown number. According to Rosoe's theory (2012) that for the sample is 10 x the number of research variables, namely 10 x 4 = 40 samples. So the number of samples in this study is 40 respondents. The results of this study The tourist attraction variable has a significant effect on the decision to visit the Puncak Lawang tourist attraction. This is evidenced by the t-count value of 2.780 which is greater than the t-table of 1.68385 (2.789> 1.68385) with a significance level of 0.008 meaning less than 0.05 (0.008 <0.05). The accessibility variable has a significant effect on the decision to visit the Puncak Lawang tourist attraction. This is evidenced by the t-count value of 2.216 which is greater than the t-table of 1.68385 (2.216> 1.68385) with a significance level of 0.033 meaning less than 0.05 (0.033 <0.05). The facility variable has a significant effect on the decision to visit the Puncak Lawang tourist attraction. This is evidenced by the t-value of 2.606 which is greater than the t-table of 1.68385 (2.606> 1.68385) with a significance level of 0.013 meaning it is less than 0.05 (0.013 <0.05). The variables of tourist attraction, accessibility and facilities have a significant effect on the decision to visit the Puncak Lawang tourist attraction. This is evidenced by the F-value of 16.101> F-table 2.86 with sig = 0.000 <0.05. The variables of tourist attraction, accessibility and facilities have a joint contribution of (0.573 x 100%) = 57.3% to the dependent variable, namely the decision to visit (Y) while the rest (100% - 57.3%) = 42.7% of the decision to visit is influenced by other variables not examined in this study.
The Pengaruh Persepsi Konsumen dan Preferensi Konsumen Terhadap Keputusan Pembelian Ayam Goreng Pada Gerai Waralaba D'Besto Di Kota Pariaman Syukrial; Yasnida, Yasnida; Septiawati, Noni
Jurnal Point Equilibrium Manajemen dan Akuntansi Vol. 7 No. 1 (2025): Jurnal Point Equilibrium Manajemen dan Akuntansi
Publisher : Universitas Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59963/jpema.v7i1.408

Abstract

This study aims to determine the effect of consumer perceptions and consumer preferences partially and simultaneously on the decision to purchase fried chicken ready-to-eat food at D'Besto in the city of Pariaman. This type of research is quantitative. The population in this study are all D'Besto Pariaman customers whose number is unknown. Sampling using Roscoe's theory. The sample used was 30 respondents. The data collection technique used a questionnaire, while the data analysis method used validity and reliability tests, descriptive statistics, classical assumptions (normality test, multicollinearity test and heteroscedasticity test), multiple linear regression analysis, and statistical tests (t test, F test and coefficient of determination). The results showed that the consumer perception variable had a significant effect on purchasing decisions with a value of tcount 2.163 > ttable 1.697 at a significant level of 0.040 <0.05. Consumer preferences have a significant effect on purchasing decisions with a t-count value of 3.549 > t-table 1.697 at a significant level of 0.001 <0.05. Consumer perceptions and consumer preferences simultaneously have a significant effect on the dependent variable on purchasing decisions with a value of Fcount = 86.866 > Ftable 2.92 with sig = 0.000 <0.05, with the influence of consumer perception variables and consumer preferences on purchasing decisions of 86.5%. Regression Equation Y= 0,403 + 0,312 X1 + 0,584 X2.
Co-Authors Kartini Kartini Mardoni, Afrizal Septiawati, Noni Syukrial